service outputs
Normally designed to increase market share or to develop new markets, customers, or clients
For example, Toyota’s Hilux truck was designed to increase market share, whereas Apple’s iPod was developed to create a new market for the company
Strategy and structure changes
Changes in the administrative domain of an organization, including structure, policies, reward systems, labour relations, coordination devices, management info control systems, and accounting and budgeting
Usually top-down…
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