Integrating character into marketing management is essential. Consumers relate character to the reputation of products and services. Consumers also make vital decisions and trust what marketers advertise about a product or service. Therefore if the reputation of a marketing firm, for example, cannot remain in good character or reputation then no consumer will want to be involved with it. “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” (Proverbs 22:1). The decisions you make and how you carry yourself is a reflection of your character. Romans 12:2, “Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing