Integrated Marketing Communications Plan Essay

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INTEGRATED MARKETING COMMUNICATIONS PLAN
A. ADVERTISING
Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product, advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001).
In a general sense, the author plans to use advertising in order to be able to impart to interested Christian women aged 13-45 the availability of slots in the Virtuous Woman Pageant. In a way, advertising will also be able to provide critical information regarding the Virtuous Woman Pageant. The author believes that when the …show more content…
New technologies such as web cameras and convergence are gradually changing the cost-structure.
2) Disadvantages
The disadvantages include the lack of control over how the releases will be used, and the accumulation of frustration regarding the low percentage of releases that are being accepted by the media.
C. PERSONAL SELLING
Sales are an important part of any commercial transaction. The most common approach to personal selling pertains to a systematic process of continuous yet measurable methods in which the person selling describes his offered products or services in such a way that the buyer will be able to visualize how to benefit from the offered products or services in an economic way. Selling is basically a part of the implementation procedures of marketing. It often forms a particular grouping within a corporate structure, employing independent specialist operatives known as salesmen (2003).
The continued interrogation in order to understand a consumer’s goal as well as the establishment of a set of feasible solutions by conveying the necessary information that convinces a buyer to achieve his goal at a reasonable cost is the main responsibility of the sales person. On the other hand, the main objective of professional sales is to be able to know the needs and satisfy the wants of consumers effectively, and therefore convert possible customers into
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