international market Essay

Submitted By tarshem
Words: 1084
Pages: 5
Open Document
ASSESSMENT
REPORT

ASSESSMENT DETAILS
Unit Code
BSBMKG517A
Unit name/Title
Analyse consumer behaviour for specific international markets
Assessment No. 1
Assessment Title
Confirm target market
Qualification
Diploma of Marketing
STUDENT DETAILS
Student Name
Bhupinder pal Singh
Student ID No.
S10427
Group No.
19
Date of Submission

Table of Contents

Market segment for the product
The company is targeting on the following two market segments:
Mobile Game Users
There are two types of users: the one who provides the money for game purchases and the other one who don’t. These two demographic segments of mobile gamers are teens (including pre-teens) and young adults (18 and above).
Free mobile games:
The company offer trimmed back versions of the games for free so that users can enjoy the full game without paying anything.
Some features of free versions are disabled and advertising is displayed in some strategic locations within the game so that are not distracted by the ads.
Paid mobile games:
Company’s paid mobile games contain more features. The price range is very low and ranges between $1.99 and $4.99.
Paid games are also monetized via clickable ad sponsorships embedded within the games.
Organizations That Want to Reach Users
There is another type of Customer who purchases custom mobile game development services: VP of Marketing or Chief Marketing Officer. They promote their brand and products with the help of these mobile games.
Impact of culture on product:
Culture has an impact on people right from when they are born all the way into adulthood, which gives it a highly persuasive quality. In many countries, cultural traits will prevent a person from doing something that is common in another culture or encourage behaviour that is uncommon elsewhere.
So, it is important that international marketers pay particularly close attention to the persuasive nature of culture. There are a number of key cultural elements that international marketers need to take into consideration when designing products, developing promotions and implementing distribution systems in foreign markets. Following are some of the cultural elements:
Religion, tradition and local customs are also important considerations. Religion can impact on an individual consumer’s decision making on anything from the food they eat, to the clothes they wear. One needs to make oneself aware of the local culture to ensure that you don't accidently or carelessly offend people. It is important that you remain sensitive and tolerant to different points of view and ensure that your brand doesn't contain any symbolism that could be offensive in the local culture. Something is prohibited in some culture. But in our business games are popular among all the youngsters wheatear they belongs to any culture.
Values and attitudes vary between nations, and even vary within nations. So before planning to take a product or service overseas one should make to have a good grasp the locality before entering the market. This could mean altering promotional material or subtle branding messages. There may also be an issue when managing local employees. For example, in France workers tend to take vacations for the whole of August, whilst in the United States employees may only take a couple of weeks’ vacation in an entire year.
Decision Making
Decision making of customer is also an important factor to be taken into consideration. Household decision behaviour has primarily focused upon three critical issues:
(1) Which family member makes the decision?
(2) Out-comes of household decision behaviour.
(3) Factors that determine which family member makes the decision.
The commonly accepted role structure of family purchase decision-making is
(1) husband-dominated decisions
(2) wife-dominated decisions
(3) Autonomic decisions (in which either the husband or wife is the primary or sole
Decision maker, but not
Show More

Related Documents: international market Essay

International Trade Market Essay

International Trade and Finance Speech May Jones ECO 372: Principles of Macroeconnomics June 17, 2013 Instructor: Alexander Heil The Economics Status of Our nation Presented by the Speaker of the House The Honorable May M. Jones I, The Speaker of The House, May M. Jones, have been asked to answer some key question on the current status of our country economy and the direct we are going. I, by no means am an authority on the subject and I will try explaining…

Words 1107 - Pages 5

International Financial Markets Structure And Innovation

International Financial Markets Structure and Innovation Submitted by Table of Contents No.TopicPage No.1Introduction032Benefits of tapping international markets043Foreign equity market064Medium versus long-term financing075Pros and Cons of Eurobond market086JPY financing107Cash flow consequences of floating rate note118Conclusion129References 13 Introduction Financial globalization occurs when cross-border flow of money takes place to facilitate foreign direct investment (FDI) by multinational…

Words 6364 - Pages 26

Lecture Notes: The International Money And Bond Market

Lecture Notes for 15.436 International Financial Markets Chapter 10 The international money and bond market Fall 1999 Raman Uppal 10-2 International Finance: Chapter 10 – International bond market Fall 1999 Road Map 1 Part A Part B Part C 10 11 Part D Part E Preliminaries: Conventions, notation, and basic concepts Currency markets and the behavior of the exchange rate Markets for exchange-rate derivatives and the hedging decision Markets for fixed income securities and…

Words 5286 - Pages 22

Essay United States and International Trading Market

create an independent and functioning economy after signing loans with the IMF and World Bank in the 1980’s. Originally these were looked upon as a way for Jamaica to build a country that had a strong hold on both local economy and the international trading market. The film argues that this is almost exactly the opposite of what took place between the early 1980’s and 2000s. In order for a country to accepted and given a loan or any form of financial help by the IMF and World Bank they must agree…

Words 512 - Pages 3

Essay about Profile International market (Mercedes Benz)

PRODUCT- DAIMLER BENZ Introduction The product I researched on for this assessment is Daimler Benz in Germany. Daimler Benz is a German international company which is focused on manufacturing automobiles, motor vehicles and internal combustion. Geographical setting Germany is a country in west central Europe that stretches from the Alps, across the north European plain to the North Sea and Baltic Sea. Sharing borders with nine other European countries: Denmark in the north, Poland and Czech Republic…

Words 2141 - Pages 9

Week 8 International Marketing, Market Entry And Expansions

Week 8 International marketing, market entry and expansions * Already chosen the country * Risk factors have been assessed * External macro environment * Politics, ecological, social logical * How risky in terms of currency * In terms of government compensation Recap Why a company should do business internationally * External * Competition less competition in another country * Converging consumer needs * Regional integration, trading blocks, trading in the…

Words 300 - Pages 2

Nike: Unfair Labor Practice and International Market Essay

Hitting the wall: Nike and international labor practices. Introduction This case details the missteps Nike made when it failed to respond to criticism of unfair international labor practices. What started out as a sneaker company in 1970s grew from $60,000 a year revenues to $49 million in just 10 years. This was accomplished utilizing a strategy CEO Phil Knight devised that consisted of two main focuses. The first was to save costs by outsourcing all manufacturing to low cost parts of the…

Words 1742 - Pages 7

Build-a-Bear International Expansion Into the Chinese Toy Market Essay

CEO Maxine Clark, and there are now over four hundred Build-A-Bear Workshop stores worldwide. They have 346 wholly owned subsidiaries in the U.S., Puerto Rico, Canada, the U.K., Ireland and France. There are also 62 franchised retail stores in International locations – Australia, Belgium, Denmark, Germany, Japan, The…

Words 7916 - Pages 32

Risks Of International Expansion To Explore New Market In Different Countries

It is very common for businesses and franchises to want to expand overseas to explore new market in different countries. Although this sounds good and beneficial, it comes with many difficulties and risks. It is guaranteed that in an organisations lifetime they will come across the decision to expand their business overseas to either make more money or just to expand business. All businesses that seek to do this will come across risks that they are going to have to take for it to work and be a benefit…

Words 1556 - Pages 7

Essay on Tata Nano: international market selection with the world’s cheapest car

automobile indus- try in the coming decade will come from emerging economies such as India, China and Eastern Europe, and the largest contribution to growth of auto markets in these countries will be the fast-growing small car segment. The increasing disposable income of the middle-class population is the key driver of small car markets in developing nations. However, in developed regions like the US and western Europe, stringent environmental standards are increasing the need for more fuel-efficient…

Words 1003 - Pages 5