Essay about Introduction To Branding

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Introduction to Branding
Teacher: Miss C Rawlinson

December 28, 201
4

WALT

WILF

• Understand the importance of colour.

• Correct completion of Task
2 & 3.

• Using creativity when designing. • Effective bag design (Task
4).

• Know what different opportunities there are to advertise and brand a company. • Discussion about Ambient and Stunt Media.

Miss C Rawlinson

TASK 1
You have 5 minutes
Name all the brands on the sheet.

Miss C Rawlinson

T
A
S
K
1

Miss C Rawlinson

Choose the right colours
• Colour increases brand recognition by up to 80%.
• Colour ads are read up to 42% more than similar ads in black and white.
• Colour can be up to 85% of the reason people decide to buy.

Miss C Rawlinson

Colours
RGB
• RGB stands for red, green and blue, which are the base colours in the RGB colour model. This colour model is based on light.
CMYK
• CMYK stands for cyan, magenta, yellow and black. The base for
CMYK is white (like most paper). CMYK can create a wide array of colours (though not as many as RGB).
PMS
• The colour system created by Pantone Inc.

Miss C Rawlinson

TASK 2
You have 5 minutes
Name the brands on the sheet that use the colour schemes as part of their identity.

Miss C Rawlinson

In past surveys the AA’s black and yellow was the best colour scheme for recall (98%) closely followed by
Easyjet’s orange (93%) and Cadbury’s purple (88%)

T
A
S
K
2

CLUE: Make a house a home.

CLUE: Helps you…

Miss C Rawlinson

* BrandCurve

TASK 3a
You have 3 minutes
Using the sheet colour the first logo to make the brand appear expensive.

Miss C Rawlinson

TASK 3b
You have 3 minutes
Using the sheet colour the second logo to make the brand appear budget.

Miss C Rawlinson

TASK 3c
You have 3 minutes
Using the sheet colour the third logo to make the brand appear natural.

Miss C Rawlinson

TASK 3d
You have 3 minutes
Using the sheet colour the fourth

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