The Importance Of Strategic Brand Communication

Words: 851
Pages: 4
Open Document
Introduction- Field of study
Strategic Brand communication in my own words can be defined as ideas and plans that can be used to communicate important elements of what a specific brand is to the people who buy into it, but to get a deeper understanding of this I want to explain the different components on their own. Let us take the word strategy; as defined by the oxford dictionary (year) is a plan of action set to be achieved over a period of time. What about the word brand? According to What is a brand?(year) It’s the difference between a pair of running shoes and a pair of Nike’s – what people feel about you and your product, the service you provide or your organisation . This then leads us to communication; it is a way to relate a message …show more content…
Characteristics of employees in this field
Branding is such a competitive field, this is because trends are ever changing, technology is always evolving and so is the way people view and experience brands. This is why it is important to be
• Innovative -to find new ways of doing old practices.
• A critical thinker- What? How? When? Why?
• Conscientiousness
• A passion for building and growing relationships
• Extraersion
• Strong voice- Have a great presence
• A leader – not a follower
• Organised- Be able to produce information that is needed
• Knowledge and appreciation for …show more content…
That is the nature of the industry, but there will always be top of the class. I took to Forbes to find the top companies or brands in the field. To no surprise technology leads …
1. Apple
Apple was born in 1976 and has built a strong relationship with its buyers over the years. Today it is worth 145.3B. Apple is no doubt the best brand of our time. It is the epitome of success to the now generation. Why is that? It is quite simple; Apple is INNOVATIVE!
2. Microsoft

Microsoft sets out to; Reinvent productivity & business processes, build the intelligent cloud platform, create more personal computing. (Microsoft)
Microsoft is a programme almost everybody who uses a computer uses, from Word, Excel, PowerPoint and even paint. It is quite innovative, this transcends to having Microsoft in a phone from your Lumia to any Android phone including Samsung.

3. Google

Google was introduced to us as a search engine. Its success is undeniable, someone once told me that you know you are a successful brand once people start using your brand as a verb, think about it. How many times have you used the phrase “Google it”. This is, to me, one defining factor about Google, and definitely the reason it is one of the top companies in the field.
Current trends in the
Show More

Related Documents: The Importance Of Strategic Brand Communication

IMC compaign Essay

What Is The Imc Marketing Essay Communication, which can be described as the paste that keeps combined a channel of distribution. The function of communication within channel of marketing is an important issue from both a theoretical and managerial point of view. Communication in marketing channel can function as the process by which influential information is transmitted (Frazier and Summers, 1984). Though the Marketing literature admits that communication plays a vigorous role in channel functioning…

Words 827 - Pages 4

Essay on Belch3e Ch02

Integrated marketing communication: how marketing communication evolved Copyright © 2014 McGraw-Hill Education (Australia) Pty Ltd Belch, Advertising: An Integrated Marketing Communication Perspective, 3e 2-1 Learning objectives 2.1 To review the concept of marketing, examining how both marketing and marketing communication have evolved. 2.2 To introduce and define the concept of integrated marketing communication (IMC). 2.3 To examine the reasons for the increasing importance of IMC. continued Copyright…

Words 2672 - Pages 11

Essay on 33020 A Communication Based Marketing M

Tom Duncan & Sandra E. Moriarty A Communication-Based iVIarketing iViodei for iVianaging Reiationships The authors propose a communication-based model of relationship marketing and discuss how communication (rather than persuasion) is the foundation of the "new" customer-focused marketing efforts. The authors trace recent parallel shifts in communication and marketing theory and show the intersections between communication and marketing. Although communication always has been a critical element…

Words 9955 - Pages 40

Strategic Human Resource Management & Virgin Essay

Theory Y, employees are rewarded, recognised and celebrated both at a team and individual level. Staff are encouraged to be innovative and this behaviour is rewarded both tangibly and intangibly. 3. Open-door policy – Branson postulates open communication and has ensured that there are various avenues available to…

Words 4240 - Pages 17

Essay on Management and Ceo Breakfast Meeting

Effective leadership communication creates sustainable corporate culture – Airtel CEO December 24, 2013 | Filed under: Brands & Advertising | Author: Editor Segun Ogunsanya, managing director/CEO, Airtel Nigeria, has advised corporate leaders to engage in organisational conversation rather than merely speaking to employees, saying effective communication by leaders creates and maintains enduring relations and sustainable corporate cultures. Ogunsanya, citing experiences from his work as CEO in…

Words 1055 - Pages 5

Mgmt 302 Final Essay

December 2014 Final Exam 1. What is the difference between downward communication and upward communication? What is the primary purpose of each? Is lateral communication any different? Downward communication- the transmission of information from manager to subordinate. Purpose-is to convey orders and information managers use to let their people know what it is that needs to be done and how well they are doing. Upward communication- the transfer of information from subordinate to superior. Purpose-…

Words 1569 - Pages 7

Research Paper On Nike

NIKE Marketing Communications STRATEGIC BRIEF Marketing Objective What is the marketer’s primary business goal? Nike’s primary business goal is to sell athletic apparel and accessories. What are the long-term dollar and unit sales trends in the defined market? The trend of the industry has been a steady increase since 2009. What are the most important factors that underline those trends? The most important factor has been a higher demand for textile products from retailers. What end result…

Words 1000 - Pages 4

Integrated Marketing Communication Essay

Assignment : Brand building through an Integrated Marketing Communications program. Topic : A FMCG Brand ( Asian Paints ) [pic] Company Introduction : Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 77.06 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 24 paint…

Words 1484 - Pages 6

Essay on MG5584 AppliedCorporateBranding Oranjeboom

Brunel Business School MSc Applied Corporate Brand Management Academic Year 2014-2015 Applied Corporate Branding 1402624 Word count: 2950 Brunel University London Brunel Business School Uxbridge, Middlesex UB8 3PH United Kingdom Tel: +44 (0) 1895 267007 Fax: +44 (0) 1895 269865 EXECUTIVE SUMMARY Oranjeboom is a Dutch beer company. A research has shown that the Oranjeboom corporate brand has communicated different messages in its country of origin-Netherlands and in the UK market. To understand…

Words 3870 - Pages 16

Week4 Blue Ocean Individual Essay

over 100 strategic moves with over 30 industries; two, they seek simultaneous pursuit differentiation with low cost goals; three, business do not aim to outperform the competition but to create new market space making competing irrelevant; four, offers systematic and reproduce new and existing firms; five, includes strategy canvas, value curve, four action framework to name a few; six, uses frameworks and tools idea index which are visual for effective strategy for execution and communication; seven…

Words 606 - Pages 3