Iphone 6 Paper

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Assessment 4

Target Segment

Target Segment is the selection of prospective buyers to whom an enterprise desire to promote goods This strategy will involve segmenting industry, choosing segments which are appropriate and determining products which will be offered in each segment(Consumerpsychologist.com, 2015). The target segment selected for the marketing of Apple iPhone 6 is the 20-39 age group. There are many reasons behind the selection of this target segment. The 20-39 age group comprises mostly of the adults who are working or receiving higher education. This age group has a moderate Apple iPhone 6 usage rate. This age group has the income to afford buying the iPhone 6.The living of an extremely social lifestyle, in addition with the …show more content…
Segmentation, Targeting, and Positioning--Consumer Behavior. [online] Available at: http://www.consumerpsychologist.com/cb_Segmentation.html [Accessed 7 Nov. 2015].
BusinessDictionary.com, (2015). What is positioning? definition and meaning. [online] Available at: http://www.businessdictionary.com/definition/positioning.html [Accessed 7 Nov. 2015].

Toolkit.smallbiz.nsw.gov.au, (2015). Marketing Mix. [online] Available at: http://toolkit.smallbiz.nsw.gov.au/part/1/3/16 [Accessed 8 Nov. 2015].
Freitas, D. (2014). 4 reasons why marketers should love the iPhone 6 & iPhone 6 Plus. [online] VentureBeat. Available at: http://venturebeat.com/2014/09/28/4-reason-why-marketers-should-love-the-iphone-6-iphone-6-plus/ [Accessed 8 Nov. 2015].

Businesscasestudies.co.uk, (2015). Marketing mix (Price, Place, Promotion, Product) Marketing mix business studies and business english | Business Case Studies. [online] Available at: http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html#axzz3qsPiktz6 [Accessed 8 Nov. 2015].
Marketingminds.com.au, (2015). Marketing Minds | apple_branding_strategy. [online] Available at: http://www.marketingminds.com.au/apple_branding_strategy.html [Accessed 8 Nov.

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