Iphone and Strong Brand Image Essay

Submitted By sidshaw07
Words: 1219
Pages: 5
Open Document
Apples SWOT

APPLE SWOT ANALYSIS | Internal Strengths | Internal Weaknesses | Tows Matrix ForApple Inc. | * Strong brand image provides an edge over competitors * Robust financial performance strengthens investors' confidence and provides capital for future growth avenues * Focused R&D driving innovation and consolidating its market position | * Patent infringement lawsuit may affect financial condition and operating results * Product recalls may harm Apple's reputation and add significant warranty and other expenses | External Opportunities | Strengths Opportunities | Weaknesses Opportunities | * Strong growth in Smartphone and tablet markets to boost Apple's revenues * Robust outlook for mobile advertising market provides growth opportunity | (S) Strong brand image provides an edge over competitors(S) Robust financial performance strengthens investors' confidence and provides capital for future growth avenues(O) Strong growth in Smartphone and tablet markets to boost Apple's revenues(S) Focused R&D driving innovation and consolidating its market position(O) Robust outlook for mobile advertising market provides growth opportunity | (W) Patent infringement lawsuit may affect financial condition and operating results(O) Robust outlook for mobile advertising market provides growth opportunity(W) Product recalls may harm Apple's reputation and add significant warranty and other expenses(O) Strong growth in Smartphone and tablet markets to boost Apple's revenues | External Threats | Strengths Threats | Weaknesses Threats | * Rising popularity of Google Android may affect its market share * Frequent absence of Steve Jobs to impact high growth sustenance levels * Intense competition may affect revenues and profitability * Dependence on specific suppliers may affect its operations | (S) Strong brand image provides an edge over competitors(T) Rising popularity of Google Android may affect its market share(S) Robust financial performance strengthens investors' confidence and provides capital for future growth avenues(T) Intense competition may affect revenues and profitability(S) Focused R&D driving innovation and consolidating its market position(T) Frequent absence of Steve Jobs to impact high growth sustenance levels(T) Dependence on specific suppliers may affect its operations | (W) Patent infringement lawsuit may affect financial condition and operating results(T) Rising popularity of Google Android may affect its market share(W) Product recalls may harm Apple's reputation and add significant warranty and other expenses(T) Frequent absence of Steve Jobs to impact high growth sustenance levelsIntense competition may affect revenues and profitability(T) Dependence on specific suppliers may affect its operations |

No one can debate that Apple has a many strengths. However, in order to maintain its competitive advantage, the company must constantly scan the internal and external environments to review and address its weaknesses and threats, as well as assess its strengths and leverage those appropriately.
One of Apple’s current strengths is its brand recognition and strong brand image. Apple has effectively leveraged this strength through product development. As Apple took the market by storm and was gaining momentum in the minds and hearts of the consumer market, it expanded its product offering. With each new product-the iPhone, the iPad, consumers expected the same quality and ease of use as Apple’s preceding products as they had already established that position in the consumer mind. Consumers also attributed a type of superior”status” to Apple’s products, which spurred the sales of products.
Apple also has an enviable position in the minds of the financial world. Apple’s robust financial performance is astrength as the growth in capital allows for continued growth.
While reviewing the strengths, one must also consider the weakness. For example, Apple’s
Show More

Related Documents: Iphone and Strong Brand Image Essay

Case Study Essay

comparison of two brands of mobile phone Apple and HTC, which are in the same industry of electronic technology. The reason to choose these two brands is that both of them have distinctive branding strategies but they have got different positioning. This article will discuss the industry of smartphones from these two brands. Both of them benefit from its high brand core value Primarily Apple store is like a church which doesn’t sell the products, but believes. That is what Apple’s brand image is. HTC presents…

Words 961 - Pages 4

Essay on Consumer Behaviour

MMK266 Consumer Behaviour Research Report | Tiffany & Co. Australia | | | | | | | | Table of Contents 1. Introduction and the New Consumer Product or Service 4 Tiffany and Co. Australia 4 New product – iPhone case 4 Target Market 4 2. Issues Facing Consumers in Adopting this New Product or Service 6 Sociocultural factor (Facilitators) 6 Attitudes (Facilitators) 7 Belief (Barriers) 8 Decision Making (Barriers) 9 3. Consumer Response to these…

Words 5984 - Pages 24

Apple and Samsung Brand Positioning Essay

an articulation of the "heart and soul" of the brand. Brand mantra is usually designed in three-to-five-word phrases to capture the irrefutable essence or spirit of the brand positioning. The purpose of designing short phrases is allows consumers to remember easily. Moreover, with the meaning brought out by the phrase, it will register the brand into the mindset of consumers. Like every firm, Apple's new launched smartphone, the Iphone5 has a brand mantra which is “Think Different". They aimed to…

Words 7759 - Pages 32

Marketing Life Essay

computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. Also, after being noticed for their work. Apple then joined the phone industry in 2007. Manufacturing what they called the iPhone became one of the top selling smart phones. Apple is a consumer goods company also evaluating its value requires understanding its products and consumers. This would be very challenging where Apple competes with many different companies throughout…

Words 387 - Pages 2

Essay on Business Btec P1 Unit 9

Confederation (AFC) and a number of national team sponsorships like the Italian, Romanian, Portuguese and Korean sides. This sponsoring technique will ensure that Samsung will be connecting to more loyal and dedicated football fans, ensuring the Samsung brand gains ongoing national exposure and recognition." Samsung considers sports sponsorship to be a vital communication tool for helping people better understand Samsung’s corporate philosophy and values. The ability of sports to unify people and…

Words 2287 - Pages 10

Apple Inc. Essay example

internationally. Among its wide variety of products, the most reputable inventions are Macintosh computers, the iPhone, the iPod, and the iPad. These products have generated a remarkable amount of revenue for Apple. Its successfulness has allowed the company to continue creating superior or diverse versions of its products each year. For example, the company has released advanced versions of the iPhone each year ever since its introduction in 2007. As long as the company is generating lucrative revenue from…

Words 3461 - Pages 14

Sephora Case Essay

1 – Due 2/19 Yubin Kwon / Barret England/ Tuesday 4:30PM Company Background/ History and Growth Started as a single perfume shop in France by Dominique Mandonnaud in 1969, Sephora was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and was purchased by LVMH, luxury product group, for $262 million in 1997. Sephora…

Words 934 - Pages 4

Marketing Project Paper

Galaxy S and Note Nguyen Tien Nam MKT-302A Gloria Wadsworth Feb – 25th – 2015 Introduction Nowadays, smart phone is always a hot topic in the technology field. There are more than hundred smart phone released every year. Smart phone has become a strong competitive market today. Samsung, Apple and Huawei are three leader of the smart phone market. According to Jonnalagadda (2014), the table below represents the smart phone market share. Vendor 2nd Quarter 2014 Shipment Volume 2nd Quarter 2014 Shipment…

Words 1725 - Pages 7

Apple Case - Competitive Advantage Essay

Table of contents Apple competitive advantage ……………………………………………………………… p 3 The personal computer industry ………………………………………………………….. p 6 Apple’s competitive advantage in PCs …………………………………………………... p 9 The introduction of IPhone as a blue ocean strategy ……………………………………. p 13 Apple’s competitive position in smartphones …………………………………………… p 19 How does the death of Steve Jobs affect Apple’s overall strategy for the next 5 years …. P References list ………………………………………………………………………………

Words 4617 - Pages 19

Apple Case 2 Essay

leads in the sale of portable devices. Cost is one factor which makes it hard for Apple to sell Macs to public services like libraries and colleges in bulk. The other key issue was when iPhones were introduced, the demand for iPods decreased. Since iPhone had all the features of iPods, customers started buying iPhones. Environmental Responsibility: Apple’s focus was and is to introduce products that are not only user friendly but the best they can be in every way. When introducing products, Apple do…

Words 1268 - Pages 6