Kano Analysis Essay

Submitted By hweejing
Words: 685
Pages: 3
Open Document
Kano Analysis
Excitement contains Customer Value: 5 (Easy to use)
Value located in the Excitement quadrant signifies that the customers are satisfied with the product greater than expected. Value 5 has 6 responses in the exciter category and 2 responses in the performance category. It is important for the product to be more of customers’ expectation and is convenient to move the devices around going out. Ipad is light and the surface is smooth with consumers wants and they would likely to bring it loud rather than a laptop since its heavy.
Performance contains Customer Value: 1 (Features) & 6 (Wireless) & 8 (Battery)
Values located in the Performance quadrant are assumed to have met the expectations of the product with ensures the customers to be satisfied with the product or services. For Value 1 (Features) is at the mids of the performance quadrant as the features of all ipads since the development of the 1st ipad till the current ipad is yet to look similar and does not change much of its features.
Value 6, Wireless, is placed in the performance quadrant. This product has been expected by the consumers as a lot of people brings their devices out and connect with the wifi in a certain place or restaurants. Ipads indeed did a good job to have wireless connections with other places, making the consumers convenient to access the internet.
Value 8, Battery, is well placed in the performance quadrant. For all devices like ipads, they need battery to connect to the product to make it function. Since its technological, it cannot do without electricity or energy thus, battery is a need. A long-lasting battery is what customers want then they purchase a tablet or any technological product.
Value 4, Cost, is well placed in this quadrant. Clearly this product is seen as being good value for money which will make it competitive with other brands. The high placement into this quadrant also shows that there will be some room to increase prices and therefore profit. The price increase would have to be balanced with the other values and monitored to make sure it did not reduce sales.
Basic contains Customer Value: 2 (Display) & 3 (Camera) & 4 (Storage or Apps) & 7 (Price)
As for the basic category, the value needed for a product or service are ‘necessaries ’ because they are ‘taken for granted’ as the product needs its basic functions, without it the product might lack its attributes and will be noticed by the customers. It is expected to perform what the customers expectations are. Value 2, is at
Show More

Related Documents: Kano Analysis Essay

example of a resume Essay

recognize needs of vehicle maintenance Hazmat Endorsement Certificate of CPR and First Aid Education January 2011 – Career Worldwide Driving School, Keenesburg Colorado. CDL driving School CDL Class A and B Training September 1983 - Kano State Polytechnic, Kano State, Nigeria Business Administration Higher National Diploma National Diploma July 1979 - Amaimo High School, Amaimo, Imo State- Nigeria. School Certificate General Certificate of Education Ordinary level General Certificate of…

Words 529 - Pages 3

Fishery: Fish and Smoking Kiln Essay

Microbiological quality of catfish (Clarias gariepinus) smoked with Nigerian Stored Products Research Institute (NSPRI) developed smoking kiln 1 1 Olayemi F. F., Raji A. O.2 Adedayo M. R.*3 Nigerian Stored Products Research Institute, PMB 3032, Kano, Kano State, Nigeria. Department of Agriculture and Environmental Engineering, University of Ibadan, Ibadan, Nigeria. 3* Microbiology unit, Biosciences and Biotechnology Department, College of Pure and Applied Sciences, Kwara State University, Malete…

Words 3253 - Pages 14

Ch. 4 Product and Service Design Essay

the diversity, because if it is mismanaged, that can lead to conflict and miscommunications. 15. What are the main phases in design and development? 1) Feasibility analysis- entails market analysis (demand), economic analysis (development cost and production cost, profit potential), and technical analysis (capacity requirements and availability, and skills needed). Also, it is necessary to answer the question, Does it fit with the mission? It requires collaboration among marketing…

Words 1761 - Pages 8

Dopamine Hypothesis

from each group at 20µL with a full range rainbow ladder loaded at 10µL. Membranes were probed for CNRIP (1:5k) and CBR1(1:5k) as well as with GAPDH (1:1k) which was used as a control. Analysis of western results was obtained using imageJ and statistics were conducted using Excel and Prism Graphpad. Results: Analysis of western blots showed a significant difference between groups F(3,28)=3.505, p=0.0282. A Newman-Keuls post-hoc test was then conducted and showed a significant difference between the…

Words 608 - Pages 3

5414 Problem Set 1 Quality Essay

operations, perform a preliminary analysis of the customer complaint data by applying any three of the QC tools listed. (This involves constructing graphs and diagrams and explaining them). b. Suggest what additional information you would need to complete your analysis. c. What kind of SPC chart should be used for delayed departures? Safety problems? d. Which of the six sigma tools would be appropriate for the analysis? Explain. e. From your preliminary analysis, a quality improvement team has…

Words 733 - Pages 3

Chapter 11 Lecture Slides 1 Essay

It makes interaction with users efficient Improves communication among developers Optimizes design from the user perspective Supports quick-hit design opportunities Can be performed in a tailored step-wise way Offers tools and techniques for risk analysis Enables object-oriented development to be customer focused and value driven Pearson Group 3 Traditional QFD Applied to Software   1. 2. Traditional Quality Control can only reduce negative quality. QFD arose from two insights: Quality is…

Words 2056 - Pages 9

Characteristics Of Quality

conflict with the requirements of the end users which results in the end product being compromised by satisfying internal requirements. To fully understand what a quality product would look like from the point of view of Toyota’s customers, we look at the Kano model (Antony 2002) which classified customer expectations or satisfaction into three levels. (1) Basic quality/threshold These attributes or expectations are taken for granted when fulfilled, but when not fulfilled will lead to dissatisfaction.…

Words 2097 - Pages 9

Measuring Customer Satisfaction Essay examples

processes and tools available to measure customer satisfaction. Like Six Sigma, help organizations improve customer satisfaction, loyalty and profitability by concentrating on improving internal processes or operations through rigorous data gathering and analysis of those areas important to the customer. Some organizations use business tools such as the balanced scorecard and the service profit chain. These ensure that the organization's strategic plan is understood and implemented by all employees. The plans…

Words 920 - Pages 4

Quality and Operational Management Essay

In this modern time, for any individuals, organizations, societies, governments and institutes the safety of their respective fields is a major concern. We have many practical examples in our daily routines like the safety of properties, banking, industries, personal belongings like mobiles and cars where every individual or organizations want them to be safe. This can be only achieved through a good security system which can protect their systems or fields. Therefore I have here chosen the security…

Words 903 - Pages 4

King: Fluid Dynamics and Impeller Essay

showed a trend of increasing efficiency with an increased overall diffusion ratio. Overall diffusion ratio is defined as the ratio of impeller inlet relative velocity, usually taken at the shroud, to impeller discharge relative velocity (w1 /w2 ). Kano et al. [2] presented results showing that in addition to the overall diffusion ratio, the rate of diffusion and maximum loading can significantly impact impeller peak efficiency and range. Moore et al. [3] used a three-dimensional viscous CFD method…

Words 1865 - Pages 8