Taking A Look At Kudler Fine Foods

Submitted By youngdreamer3110
Words: 1009
Pages: 5
Open Document
Kudler Fine Foods is a grocery line of specialty food that is located in the San Diego metropolitan area. It was founded by Kathy Kudler in 1998 with a mission of providing only the finest products to its customers while promising to “go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” ("About Kudler Fine Foods", 2010). There are currently three locations; La Jolla, Delmar and Encinitas. Each location offers gourmet quality imported and domestic food including pastry products, fresh meat and seafood, fresh produce and specialty cheese and dairy items. Recently owner, Kathy Kudler has been thinking about growing Kudler Fine Foods by consolidating the Del Mar location with a new prospective location in Carlsbad, California. She has also thought of expanding the catering capabilities of Kudler Fine Foods and potentially having a local advertisement in the San Diego phone directory. Performing Marketing Research will greatly aide Kathy’s vision of growth and expansion.
Marketing Research Marketing research is the systematic gathering, recording, and analysis of quantitative and qualitative data used for making well thought out business decisions. It is needed in order to “introduce (new) products and services that create value in the mind of customers” ("Marketing Research", 2010). It is a six step process in which (1) an objective has to be defined, (2) determine research design, (3) prepare the research instrument, (4) sampling/data collection, (5) analysis of data and (6) communicate the results. It is focused in understanding consumer behaviors such as change in preferences or demand ("Marketing Research", 2010). Marketing research helps firms make educated decisions based on the gathered data and its analysis. Marketing research also helps lower the risks that come along with expansion. As the owner, Kathy must perform a marketing research in order to determine whether her plans of growth and expansion are feasible and worth undertaking.
Areas that Require Additional Marketing Research Some of the areas that may require additional marketing research would be the consolidation of the Del Mar location with a new location in Carlsbad. According to the Kudler Fine Foods Strategic Plan 2003, “Our Del Mar location is not doing as well as expected due to the small population base of the area” ("Strategic Plan 2003", 2003). Kathy would like to open a new location in Carlsbad, California which holds a larger population specifically in Oceanside which has “…population of around 160,000 and is only five miles north of Carlsbad Village Drive” ("Strategic Plan 2003", 2003). Though a new location in Carlsbad looks promising due to a larger population of potential customers in comparison to the Del Mar, Kathy should also look into what type of demographics the location has. Kathy would like to open a new location in Oceanside, what type of products will she need to have in the location to properly cater to her potential customers. Kathy should also look at the costs of opening a new location, whether it will be more cost efficient to rent a location or construct a whole new building. Another area Kathy might want to perform a marketing research would be expanding her catering capabilities and advertising in local San Diego phone directory. According to Kathy, “the catering side of the business has not really been promoted, but it has been proven to be a profitable venture” ("Strategic Plan 2003", 2003). Placing an ad in the local directory can increase the number of customers that can be reached. Though the process is very costly, it is still worth looking into the additional revenue it might bring in to the business. Catering requires understand the customers in a deeper level. Kathy will not only be providing food to her customers but also service. Catering will also require additional resources such as possibly
Show More

Related Documents: Taking A Look At Kudler Fine Foods

Essay on Kudler Foods

Kudler Fine Foods offers a wide variety of cheese, wine, bakery goods, meat and produce among other food items. Kudler Fine Foods explains how they have traveled the world to bring their customers the finest in products. They do not seem to have much in the way of market research which is needed to provide their customers with the products that they want. Market research is essential to knowing the customer’s needs. Kudler Fine Foods is located in California, and not in the lower income parts of…

Words 1047 - Pages 5

Kudler Fine Foods

Kudler Fine Foods Katherine Johns MKT421 June 3, 2013 Ron Rosalik Kudler Fine Foods Kudler Fine Foods was founded by Kathy Kudler on June 18, 1998. Kudler is an upscale specialty food store located in the San Diego metropolitan area and has three locations La Jolla, Del Mar and Encinitas. The area of these stores was part of their marketing research to reach the customers who like to eat fine foods and are not concerned about the price they have to pay. The stores are stocked with domestic…

Words 304 - Pages 2

Kudler Fine Foods

Kuddler fine foods Kudler Fine Foods Kudler Fine Foods (KFF) is an upscale specialty gourmet store in the San Diego metropolitan area. They currently sustain three locations in La Jolla, Del Mar, and Encinitas. Each location is an estimated 8,000 square feet of retail space. In efforts to maximize profits the founder Kathy Kudler is in need of a market analysis, a review of competitive strategies, and recommendations. This consultation will evaluate the marketplace competition while defining…

Words 905 - Pages 4

Kudler Fine Foods Essay

Kudler Fine Foods Kudler Fine Foods is a high end food store in San Diego, California. Kudler has three locations. The stores are in La Jolla, Del Mar, and Encinitas. Each store has about 8,000 square feet of space, and they are situated in nice shopping centers. You can find the best foods on the shelves sourced both locally, and imported from abroad. At Kudler you can find produce, wine, cheese, dairy, seafood, meat condiments, packaged food, and baked goods. The first store was opened in 1998…

Words 487 - Pages 2

Kudler Fine Foods Paper

Kudler Fine Foods is a specialty store founded in San Diego. Though nested in the neopolitan area they have additional store locations in Del Mar, La Jolla and Encinitas. Kudler has some of the best imported and domestic food, wine, and spirits. Their selection is comprised of fresh produce, bakery and pastries, condiments and packaged foods, fresh food and meat, and specialty dairy products and cheeses. Kudler’s mission is basically to provide the customers with the finest foods, wine, spirits…

Words 930 - Pages 4

Kudler Fine Foods Case Study

(or moral philosophy) involves systematizing, defending, and recommending concepts of right and wrong behavior” (http://www.iep.utm.edu/ethics/). The Kudler Fine Foods is trying to change their produce in order to carry organically grown food. Kudler Fine Foods is an upscale food store located in California that was created by Kathy Kudler. Kudler started out as a small business and has grown into three stores throughout the San Diego cosmopolitan area. The three stores are located within existing…

Words 793 - Pages 4

Taking A Look At Kudler Fine Foods

Kudler Fine Foods Kudler Fine Foods is a specialty food store with three locations currently. The owner and founder is Kathy Kudler and established in 1998. Kathy strides to give her customers the best specialty food with exceptional service. Kathy visits each of her stores regularly and does a lot of the back office work so her management team and sales associates can interact with the customers on a regular basis and keep up an exceptional rapport with repeat and new customers. While Kathy is…

Words 1140 - Pages 5

Kudler Fine Foods Product Offer

Kudler Fine Foods Product Offer Your name MKT/571 October 2, 2012 Teacher Kudler Fine Foods Product Offer The mission of Kudler Fine Foods is to serve the customers with different type of premium food, wine, and in a consumer friendly environment (University of Phoenix, 2012). Strategic policy of Kudler focuses on expansion of business and loyal customer base. This will be achieved through high-margin services. For these plans, France seems like a good option. This concise marketing…

Words 1195 - Pages 5

Kudler Foods: Quality Management And Productivity

University of Phoenix Kudler Foods Quality Management and Productivity/ Mgmt 449 Walter F. Brown, MBA February 21, 2008 Week Two Each and every company seeks a successful venture. Good companies know a plan must be designed and carefully followed; an ordinary plan can work for some depending on the management assessments of needs. Companies who may have a financial vested interest must develop a strategic marketing campaign for growth. In order to have the necessary objectives management desires;…

Words 638 - Pages 3

Marketing Strategies For Kudler Fine Foods

Marketing Strategies for Kudler Fine Foods Change the store hours, change the store location, change the décor, and increase the sales. If only marketing strategies was this easy. The following will identify the areas where marketing strategies and tactics for Kudler Fine Foods can be improved based on the market research and general information retrieved from Kudler Company’s website. Research Studies In order to access how Kudler Fine foods stores where doing in the publics eye…

Words 1076 - Pages 5