Strategic Focus And Plan Presented By Cassandra Rutledge

Submitted By crutledge1982
Words: 2929
Pages: 12
Open Document
RUTLEDGE HVAC

A Marketing Plan Presented by:
Cassandra Rutledge

Table of Contents Page
1. Company Description……………………………………………………………….2
2. Strategic Focus and Plan……………………………………………………………2
Mission Statement………………………………………………………………2
Goals……………………………………………………………………………..2
Competitive Advantage…………………………………………………………2
3. Situation Analysis……………………………………………………………………3
SWOT Analysis………………………………………………………………….3
Customer Analysis………………………………………………………………4
Company Analysis………………………………………………………………4
Market Size………………………………………………………………………6
4. Market-Product Focus……………………………………………………………….7
Market Product Grid……………………………………………………………7
Target Markets………………………………………………………………….8
Forecast Sales……………………………………………………………………8
Points of Difference……………………………………………………………..8
5. Marketing Program…………………………………………………………………9
Product Strategy………………………………………………………………..9
Price Strategy…………………………………………………………………..10
Promotion Strategy……………………………………………………………12
6. Implementation Plan……………………………………………………………….13
7. Evaluation and Control…………………………………………………………….14
Possible Deviations……………………………………………………………..14
Possible Solutions………………………………………………………………14
8. Organization…………………………………………………………………………15

Running head: RUTLEDGE HVAC 1

Abstract
This paper consists of information showing how Rutledge HVAC plans to start our own HVAC business. The process is very detailed and as you continue to read the business plan it allows you to see Rutledge HVAC future and present goals to keep the business at a great financial mean. This marketing plan consists of a situational analysis that show the strengths and the weaknesses of the company when it comes to internal and external factors. Charts and graphs are available to show the break even points and also who the company mainly will target for their services. There is a market product grid that allows you to see who the company wants to market and a possible analysis of how many clients we plan to service throughout the year. This paper also has the organization chart that provides you with the structural formation of the company. In conclusion, you will see that Rutledge HVAC will be a very prosperous and profitable company for the Georgia area.

RUTLEDGE HVAC 2
1. Company Description Rutledge HVAC was started in 2010 by Franklin Rutledge and Cassandra Rutledge in order to bring a comfortable air living environment to homes and business across the state of Georgia. Rutledge HVAC strives to bring great service at an affordable price and exceptional customer service to all our native Georgia residents. Rutledge HVAC originated in the northern part of Georgia and Rutledge HVAC plans to expand to all parts of Georgia.
2. Strategic Focus and Plan This section covers three aspects that influence the marketing plan: (1) the mission, (2) goals, and (3) competitive advantage of Rutledge HVAC.
Mission
The mission of Rutledge HVAC is to provide our customers with the best possible heating and air service while keeping their financial needs in mind; at the same time generating enough income to keep our business expanding strongly throughout all of Georgia.
Goals
For the coming ten (10) years Rutledge HVAC seeks to achieve the following goals as follows:
1. Achieve highly skilled employees working within the company.
2. Possess an ample amount of company vehicles.
3. Obtain a substantial amount of marketing throughout Georgia.

RUTLEDGE HVAC 3
4. Provide money in studies and researches to prevent a no loss no refrigerate method
Competitive Advantage Rutledge HVAC will provide excellent service to its clients along with specials and have the option to obtain a contract with the company that will provide you with service for free at the beginning of the summer and the winter.
3. Situation Analysis This situation analysis starts with Rutledge HVAC talking about the SWOT
Show More

Related Documents: Strategic Focus And Plan Presented By Cassandra Rutledge

Essay on Labor Relations

Student Name Zijia feng 0535822 Name Course labor relations Section 1 Question 2 Steps necessary in forming a union in a business of 100 members A union is basically an organization of employees which is protected by law. It is an organization where a group of workers come together in order to improve their terms of work as well as protect their benefits, wages and general working conditions. It also allows the employees to get a means of achieving fairness and respect on the job…

Words 1853 - Pages 8

Introduction To Labor Relations And Why Study It?

PART I Labor Relations Overview Chapter 1 Introduction to Labor Relations Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 1-1 Chapter Outline • • • • • • Welcome! What is labor? Relations and why study it? Labor unions today: pros and cons Why join a union? Union membership Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 1-2 Chapter Outline • • • • • • Opportunities for growth Labor–management cooperation GM/NUMMI Types of unions Unions in professional…

Words 1162 - Pages 5

History Of National Labor Relations Board

I. National Labor Relations Board (NRLB) Established in 1935 under the presidency of Franklin D. Roosevelt, the NRLB’s most critical mission is to remedy unfair practices. Also known as the Wagner Act, the NRLB protects the rights of employees which include but are not limited to: ▪ Forming, or attempting to form, a union in your workplace; ▪ Joining a union whether the union is recognized by your employer or not; ▪ Assisting a union in organizing your fellow employees; ▪…

Words 407 - Pages 2

An Analysis Of The National Labor Relations Act

Abstract: When the National Labor Relations Act (“NLRA”) was enacted, both labor and management believed that it would pave the way for unionization and the spread of collective bargaining. The key provisions that led to such great hopes by unions and their supporters remain in force, but after many years of working with the NLRA, optimism has given way to cynicism and despair about the law’s ability to protect workers and enhance collective bargaining. This Essay provides tentative suggestions…

Words 7108 - Pages 29

Labor Relations Exam 1 Notes Essay examples

Leverage Resources Labor relations- group of workers who join together to influence the nature of their employment Labor relations for employers are about managing relationships with employees and labor unions in ways that promote organizational goals or cost-effective service delivery Management generally has the power and employees are lower Due to our resources and degree, we may start higher up Nonunion employers try to remain union-free through preventive labor relations strategies Unionized…

Words 1226 - Pages 5

Negotiation: Collective Bargaining and National Labor Relations Essay

Phase 3 Individual Project Minnie Trusser HRM355-1203B-02 Labor Relations Colorado Technical University September 9, 2012 Negotiation The NLRB, which stands for the National Labor Relations Board, is an federal agency that was created by Congress to administer the National Labor Relations Act. This Act was put into place to govern the working relationships between unions and employees in what is known as the private sector. A private sector refers to organizations that are not run…

Words 1085 - Pages 5

Paper Draft

employer in this case university. The player is an employee since the player sign a contract for the university and as result obtain a scholarship. For now, the push is to unionize athletes at private schools, such as Northwestern, because the federal labor agency does not have jurisdiction over public universities. (ABC NEWS) Jack Murtha, a writer for Greater Media Newspaper website writes about Township of Marlboro, settles new contracts for incoming employees. The new terms of these contracts provide…

Words 2621 - Pages 11

Essay on Collective Bargaining

of the National Labor Relations Act. This is also known as the Wagner Act. It guaranteed private sector workers the right to join unions and provided for a process by which unions could be certified as the representative of employees for the purposes of negotiation of a labor contract binding on both the employees and management. This law also established the National Labor Relations Board to supervise union organization and certification and to ensure compliance with fair labor practices by both…

Words 1106 - Pages 5

Essay on law531 r9 study guide week4 MBA

Law Employment law Worker protection law Immigration law Workers’ compensation Occupational Safety and Health Act Fair Labor Standards Act Family and Medical Leave Act Ch. 32 Labor law Collective bargaining Norris LaGuardia Act National Labor Relations Act (Wagner Act) Labor Management Relationship Act (Taft-Hartley Act) Labor Management Reporting and Disclosure Act Railway Labor Act Union security agreements Right-to-work laws Ch. 33 Equal opportunity in employment The Equal Employment Opportunity…

Words 735 - Pages 3

The Norris-Laguardia Act 2003: A Case Study

together through representatives of their own selecting. Therefore the law was limited to railway labor because of the central importance of rail transportation in the national economy. The Norris-Laguardia Act of 1932 was the parliamentary the answer to inappropriate use of the restriction to stop strenuous activities by the courts. No longer could federal courts condone the conduct of organized labor, with the exception of where a considerable injury to possessions could be shown. Additionally, the…

Words 703 - Pages 3