Essay on Leadership and Mattel

Submitted By jess50099
Words: 731
Pages: 3
Open Document
Christian Leadership in a World of Business
Week 5: Case Study
May 27, 2012

Week 5: Case Study Mattel started off in 1945, in a garage in California. Mattel is a world leader in the manufacturing and marketing of family products. The company is well-known for its toy brands, such as: Barbie, Fisher-Price, Disney, and Hot wheels to name a few. The company has annual revenue of about 6 million billion. Recently Mattel has faced some ethical problems due to recalls, and problems with partners. Mattel will have to make some changes in order to move on in the future, and gain the back there reputation. The Law of the Picture is being utilized at Mattel. They had their share of losses in the past, due to declining sales and bad decisions. For the most part they had leaders that developed a vision, and provided positive leadership style for others to follow. Jill Barad was one of the CEO’s at Mattel, she had style of management that some considered to be strict. She was successful in building the Barbie brand, for the company, but declining sales caused her to resign in 2000. As a leader you must be able to make your picture come alive (Maxwell, 2007). Her vision wasn’t strong enough to make it through the tough times. If it’s not strong enough for you to believe in it, then it’s not going to be strong enough for others to follow. Robert Eckert became the new CEO of Mattel in 2000. He came in with a vision to turn things around for the company. He started off by cutting cost and jobs. Then he helped the company to attain licensing for the Harry Potter series of books and movies. Mattel’s reputation was steadily improving and the company was flourishing. The Law of the Buy In states that: people don’t follow worthy causes they follow worthy leaders who promote causes they believe in (Maxwell, 2007). The employees at Mattel bought in to Eckert vision because he is doing exactly what he said he would do in turning the company around. As a leader you have to make sure that you are making responsible decisions that will lead your organization into the future. He has shown himself to be trustworthy and capable of accomplishing just what he set out to do. Mattel has truly experienced a turnaround. In 2008, they were recognized by Fortune magazine, and Forbes magazine as one of the most trustworthy companies in the US. Your success as a leader, is measured by the ability you have to take people were they need to go, but you can only do that if they first buy into you (Maxwell, 2007). Mattel has faced some major ethical problems in the production of several of their toys. With the company’s products
Show More

Related Documents: Essay on Leadership and Mattel

Mattel Toy Recall Essay

Executive Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose, potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company…

Words 2603 - Pages 11

Mattel s CEO Essay

Mattel’s CEO Resigns Simona Vasquez Fundamentals of Supervisions 01/31/2015 Mattel ‘s CEO Bryan G. Stockton resigned after disappointing sales during the holiday season last year. Sales were down 6% during the holiday season for 2014 and were below the level Mattel reported three years earlier. Mattel, based in El Segundo, has been struggling with sluggish sales of Barbie and Fisher-Price products that have been hampered by children spending more time on digital devices, and less…

Words 330 - Pages 2

Essay on Ethics: Ethics and Small Insignificant Things

During my research one of the articles pulled listed McDonald’s, Wal-mart, Mattel, Nestle, and Citbank as unethical in their business practices whether past or present. These companies are in our face daily through ads, radio, television, and in web-site popups. Our society has grown away from the standards Jesus set for our leaders. The problem is a leader who accomplishes even a little task which does nothing for the people stands out to those around him. If they can accomplish these small insignificant…

Words 331 - Pages 2

04 BUSINESS STRATEGY Essay

and threats at the periphery of the company’s visions – Mattel and MGA Entertainment (Barbie vs. Bratz) – 81% of global managers surveyed believe scanning ability needs improvement – 97% lack early warning systems Reading 1: Scanning the Periphery • Organize for “scanning” • Balance Need with Capability Need • Nature of Your Strategy • Complexity of Your Environment • Volatility of Your Environment • • • • • Capability Your Leadership Orientation Your Knowledge Management Systems Your Strategy…

Words 824 - Pages 4

The Symbolism Of Barbie In The Media

Barbie. Barbie, or the idea of her, has been symbolized in the media as the epitome of beauty and femininity, which has led society to force females to strive for an unrealistic image. Background Barbie is a fashion doll that was manufactured by Mattel, Inc around March 1959. Ruth Handler, the creator of Barbie, was inspired by her daughter’s playtime to make a three-dimensional doll that…

Words 1446 - Pages 6

Essay LEGO

Threshold/Distinctive Physical (Plants, logistics, distribution) In-house production Maintaining quality and ability to respond change in demand Distinctive Technological (IP, Patents) Using existing patent to improve knowledge Production technologies resulting in leadership in non-poisonous plastics Distinctive Financial (Performance, ratios, sources) Ability to finance its growth from own capacity, manage debt Divested LEGOLAND reducing…

Words 3166 - Pages 13

Swot Analysis Of Mcdonalds

I. Company Background 1. McDonald’s is located in over a hundred countries and in all seven continents. Some of the countries where the restaurants are located is Hong Kong, South Korea, Egypt, Turkey, Canada, United States, Brazil, Puerto Rico, France, Germany, New Zealand, China, Finland, and Denmark (Discover McDonald's Around the Globe). 2. McDonald’s business started in 1940, which makes the company seventy-four years old. McDonald’s currently employees “more than 1.8 million people” around…

Words 1696 - Pages 7

Personal Narrative: The Loyalty Cathy Doll

In 1959, The Chatty Cathy Doll was brought into the world. Adored by many little girls throughout generations, The Ch atty Cathy Doll, manufactured by Mattel, had obliterated the speaking toy industry. In fact, even after the dolls were no longer being manufactured, people still coined the phrase "Chatty Cathy". Much like this doll, I believe my interests, talents, accomplishments and even identity have become prominent through speech. I first recognized my interest in speaking during the sixth…

Words 697 - Pages 3

Essay about LEGO Marketing Actions And Strategies

Marketing Actions and Strategies by Alexander de Wet MKT5000 Assignment 2 October 2014 EXECUTIVE SUMMARY The Lego Group was founded in 1932 by Ole Kirk Kristiansen (Mortensen 2012). Kristiansen, a master carpenter and joiner, initially manufactured stepladders, ironing boards, stools and wooden toys from his workshop in Billund, Denmark. Kristiansen worked under a motto of "Only the best is good enough" which is the same spirit that Lego still strives to work to today. As the Lego business…

Words 4772 - Pages 20

Huffman LEGO Essay

and learning) Leadership and management Market leader Premium prices Outsourcing struggles High costs of manufacturing Very dependent on licensing rights OPPORTUNITIES THREATS Emerging markets and expansion New products and product lines opportunities Competition and substitutes Age restriction Short product lifestyle VALUE CHAIN Between 1998 and 2004, LEGO struggled and lost money. Revenues had dropped 30 percent in 2003 and fell another 10 percent in 2004. LEGO’s leadership discovered that…

Words 2297 - Pages 10