Leonard Black Friday Analysis

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Stalvey 3 distresses of the employees
. Leonard‟s acknowledgement of the concerns of consumers and employees presents a suitable and effective evaluation of the potential effects and outcomes of Black Friday. While I agree with Leonard that the events of Black Friday cause senses of apprehension to be felt among American consumers and employees
, I disagree with Leonard‟s view that Black Friday represents an overwhelming form of consumerism. In his essay, Leonard reinforces his disapproval of consumers who participate in Black Friday shopping with his uses of words, such as “scary” (Leonard 131) and “wrong” (Leonard 131), in his descriptions of these customers. Leonard supports his negative interpretations of these consumers in his essay …show more content…
Unlike Leonard‟s perception of consumers, most of the customers that I observed on Black Friday acted in a calm and orderly fashion.
Leonard‟s overstated opinion of
Black Friday shoppers presents a generalized and mistaken view of these consumers.
Although I agree with Leonard‟s claim that states that Black Friday shopping can produce potentially negative effects due to the concerns of some consumers and employees, I do not believe that marketing strategies for Black Friday shopping, which include commercials for major retail corporations, signify a decline in the qualities and merits of American consumers. In his essay, Leonard claims that commercials for Black Friday portray participants in this late-night form of shopping as
“
Pre-programmed automatons
” (
Leonard 135), and he supports this assumption of these consumers with the actions of the Crazy Target Lady in the commercial campaign from Target. …show more content…
Despite her overt enthusiasm about the Black Friday sales at Target, the Crazy Target Lady performs common actions of American culture that Leonard unsubstantially criticizes. Leonard critiques the Crazy Target Lady for eating a gingerbread man in one of the commercials and equates this action to cannibalism. This act is typical of many American citizens during the Christmas season, but it is condemned by Leonard and determined to be the act of a “lunatic”
(Leonard 133). Unlike Leonard, I trust that the odd behavior of the Crazy Target Lady in
Target‟s
commercial campaign for Black Friday is presented in an attempt to provide humor for the viewer and encourage us, as the consumers, to remember details about the Black Friday sales Stalvey 5 at Target
. Target‟s utilization of the Crazy Target Lady in their commercials is simply an effort to provide comical and quirky ways for the details of its Black Friday sales to be remembered by us and shared to others. This effort to obtain relevance is also examined in the aspects of the
Kohl‟s commercial that is additionally examined in the essay. This commercial strives to present comical content and cause consumers to remember the advertisement by displaying a parody of
Rebecca Black‟s “Friday
,
” a memorable song that was relevant at the time of the
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