for every purpose. When campaigning they put forth the archetypes of the caregiver, the ruler, the creator, the sage and even the innocent. When they talk of foreign policy they go for the magician, the warrior, or as in the case of enemies, the destroyer. However, most people instinctually see politicians as the archetypes of the trickster or the scumbag. Corporations use archetypes as well, in marketing and making the public see them as being something they are not.
We see archetypes in everyone…
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