Essay on Lowes Marketing Project

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Tex & Shirley’s

Source: Yes! Weekly
Date: June 5-11>Volume 9, Number 23

Tex & Shirley’s
1.) The objective is to increase business, also to promote pancake special on Wednesdays.
2.) Tex & Shirley’s targets Local residents of Greensboro, NC.
3.) The appeal is to persuade you to bring your business to their restaurant.
4.) The message theme is to convey that Tex & Shirley’s has a Wednesday special, and they can offer you 15% your order.
5.) Pancake House Family Restaurant
6.) My evaluation is that this was a very good advisement. It includes and coupon and informs you about the pancake special. It was in an excellent location next to one of the main articles in the paper.

Lowe’s

Source: Lowe’s
Date: June 6, 2013- June 10, 2013

Lowe’s
1.) The objective is to inform about father’s day sale of gifts under $25.
2.) The target market is anyone looking for a home appliance father’s day gift.
3.) The appeal is to inform you about the Father’s Day sell.
4.) The message theme is to convey that the gifts are under $25 and have new lower prices.
5.) Never stop improving.
6.) My evaluation is that this was a great advisement. The timing was great since Father’s Day is around the corner. The paper was delivered in the mall so the sale came straight to your house you didn’t have to search for it.

Pizza Hut

Source: Pizza Hut website (www.pizzahut.com)
Date: Good through June 15th

Pizza Hut
1.) The objective is to increase pizza sells immediately.
2.) The target market is anyone who enjoys eating pizza.
3.) The appeal is to persuade you to buy a pizza.
4.) The message is to convey that pizza hut has large pizzas for $5.55.
5.) Pizza Hut Make it Great
6.) My evaluation is that this advertisement was very creative. The pizza for $5.55 is celebrating their 55th year of business. With pizza being so cheap people may buy more than one. I think they had perfect timing with the advertisement being that the NBA Finals are being played.

JcPenny

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