Essay Marketing Industry in Egypt

Words: 4120

Pages: 17

Open Document

Marketing Industry in Egypt

Overview:
This report aims at giving a brief picture about the “Marketing” Industry in Egypt, the different practices used by the companies, and the changes that are happening in the industry throughout time; with a special focus on the IT marketing. First an overview of “marketing” in general will be given to introduce the basic concepts, various types of marketing tools and channels that are commonly used, and the different agencies working in the marketing fields starting form specific agencies such as marketing research agencies to a more comprehensive agencies which can conduct a marketing plan and its implementation from A to Z. The report will then focus on the trends in Egypt, who things are done, …show more content…
These practices have created the need for marketing advisors, marketing research and a lot of related services thus increasing the number of marketing related industries significantly and the appearance of more specialized companies, all these agencies have contributed into being an industry on its own. A more recent trend that is taking place is “Branding”, which is the process of developing a specific set of identifying marks, symbols and perceptions to distinguish one product from competing products in the same market. A successful brand according to the definition of DeChernatony and McDonald (1998) is an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs most closely. Furthermore, its success results from being able to sustain those added values. Its benefits is not restricted to brand differentiation but increases the chances of consumer recall, building loyalty in addition to reducing the price elasticity of the product making it

International Marketing Mba Final Exam Essay

|Final exam : | |International marketing MBA 2012 | | | |Student name : Sameh ahmed Salem Mohamed…

Words 3036 - Pages 13

Essay about Analysis on a Chapter of Zeiler

connects Albert Spalding’s world tour with the imperial expansion of the United States. Focusing on the first chapter titled, “Marketing: Albert Spalding’s Chicago” it is clear that Spalding, like the United States shared a similar view on expanding his empire. Zeiler’s thesis for this first chapter is simple. Albert Spalding’s wide array of intense self-promotion and marketing mixed with his understanding of business aided in the rise of baseball. According to Zeiler, this can be attributed to Spalding’s…

Words 1107 - Pages 5

Charles and Keith Essay

5.0 Market Analysis 8 5.1 Bargaining Power of Buyers 8 5.2 Rivalry among competitors 8 5.3 Bargaining Power of Suppliers 8 5.4 Threat of Substitutes 9 5.5 Threats of New Entrants 9 6.0 Marketing Strategies 9 6.1 Marketing Objectives 9…

Words 2539 - Pages 11

Essay about General Motors

GENERAL MOTORS Contents: Introduction………………………………………………….. 2 Background of the Company…………………………. 2 Present Age GM……………………………………………. 5 Micro Environmental Factors………………………… 6 Macro Environmental Factors………………………. 10 Marketing Strategy………………………………………. 13 SWOT Analysis…………………………………………….. 15 Introduction: General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company. General Motors produces cars and trucks…

Words 2682 - Pages 11

Mgt 498 Week 3

Environmental Scan Paper Your Name MGT 498 Week 3 Instructor Name Date For any company to survive in the business environment, they must be accustomed toward any situation within the environment because of certain issues, perceptions, chances, and resources. These are such reasons every business must observe any applicable changes, which can occur within the environment and invent from existing policies to adjust toward variations. For any company to succeed the company will need to conquer…

Words 1122 - Pages 5

Assignment 1 2003 Essay

Name: Shahira Omran Submission date: April 16th 2014 Word count (excluding titles and bibliography): 1589 Task 1 “ITWorx “is a private global organization; headquartered in Egypt while having offices in other countries implementing the main goals coming from the head office under the same branding strategy and marketing techniques. I used to work as an HR Administrator in the company. It is an IT services organization. It provides professional software services such as: Portals (websites)…

Words 2213 - Pages 9

Essay about Karim Rashid

balanced, accomplished, and more fulfilled.’ ‘Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.’ Karim Rashid is one of the best industrial designers of his generation and he comes from Egypt. He designed over 3000 production design, over 300 awards and working over 40 countries. He is best known for bringing his democratic design sensibility to the masses. He look way beyond design and architecture for inspiration. Inspiration is cumulative…

Words 530 - Pages 3

Five-Year Marketing Plan of KAI-BOLO Fashions Pvt Ltd. Essay

Five-Year Marketing Plan KAI-BOLO Fashions Pvt Ltd. Business Overview Business name: KAI-BOLO Fashions Pvt Ltd. Business structure: Private Limited, with 4 partners. Business location: KAIBO Business Building, Tongpu Rd, Shanghai, China. Date established: 13-February-2014 Business owner(s): Privately held Limited company, with ownership 28%-Guo Fulin, 22%-San Yanglin, 20%-Cherry Liqin, 30%-Jing Zhang. Owner/s experience: Guo Fulin- Managing Director, 20 years retail experience in food industry. San…

Words 4065 - Pages 17

Baskin Robbins Marketing Plan Outline Paper

Baskin Robbins Marketing Plan Final Outline Paper Lou Ann San Nicolas MKT 421 Marketing 1. Baskin Robbins Organizational Overview Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid…

Words 14987 - Pages 60

Destination Image In Decision Making

What comes to your mind when you think about Russia? Answering this question, most foreign people have following associations: very cold, bears, unfriendly people and, of course, vodka. I am from Russia. I was born in North Caucasus, the southern part of the country, and lived the most part of my life in Moscow. The fact that I have been living in this country for 21 years probably gives me the right to claim that Russia is not limited by the things mentioned above. Moreover, the way people represent…

Words 1866 - Pages 8