Lululemon Case Summary

Words: 659
Pages: 3
Open Document
Solution 1: Marketing Strategy
In order for Lululemon to gain that brand value and reputation back they must create an aggressive marketing strategy that gains their consumers back. This can be a social media campaign where a free promotional code is even to its consumers and drive them back into their stores. Lululemon can also launch a campaign displaying their yoga pants on women all different shapes and sizes, promoting that they make clothing for anyone size and all are welcomed. Also the last phase of their marketing strategy should consist of an actual apology from the company to the consumers about any offense comments they have made.
Advantages: This will drive sales, bring consumers into the stores, and gain their old consumers. …show more content…
MRP is a computer based planning and inventory control system. In order to affectively continue their “planned scarcity” strategy, they need this to control production scheduling. This will assure that the required materials are available when needed. Since the company has limited number of suppliers they need this software to ensure that they have the right about of materials in order to make their products.
Advantages: This will assist in the company maintaining minimum inventory levels, allows for material tracking becoming easy, and allocates correct time to products as per demand forecast.
Disadvantages: This software requires time and capital, and require proper training for end users. This is also highly dependent on inputs it receives so no input can be incorrect or the output will incorrect as well.
Solution 3: Add more fabric
Lululemon can take away from the sheerness of the product by adding more fabric to the yoga pants, since the clearly their new test didn’t take away from the product complaints. They can add the same fabric or have the inner layer be a thicker stronger fabric that doesn’t cause sheerness. Lululemon can investigate other fabrics that could be used for the yoga pants instead of the quality of fabric they are already
Show More

Related Documents: Lululemon Case Summary

Essay on Lululemon Internal Analysis

Strategy *The following information taken directly from the case* • Grow the store base in North America, primarily United States • Open additional stores outside North America • Increase awareness of the lululemon brand and apparel line • Incorporate next-generation fabrics and technologies in the company’s products to strengthen consumer association of the lululemon brand with technically advanced apparel products and enable lululemon to command higher prices for its apparel…

Words 2541 - Pages 11

Lululemon Case Analysis Essay

Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and…

Words 4318 - Pages 18

Ipo Analysis

Overview of Key Metrics 5) Analysis of Key Metrics and Financials 6) Financials i. Income statement, balance sheet, cash flow 7) Valuation 1) Base case, Bull case, and Bear Case 2) Comparable Valuations 8) Questions We Would Be Asking Management 9) Conclusion 10) Appendices © Investors’ Mosaic, Inc. www.investorsmosaic.com Summary Thesis Factor Powerful Business Model Market Leader in Paradigm Shift of Social Gaming Strong Industry Growth Dependent on Facebook Valuation Impact Favorable…

Words 6134 - Pages 25