Why now bother to hunt an already endangered species while you have already thrived for so long without realizing the need of it? If killing whales is just for pride and discipline, the Makah should indeed adapt to global change and continue living life they are already accustomed to. Viewing it from the ethics of consequentialism, revival of whale hunting will bring utility by improving their economic status and elevating the social prestige. This also correspond with the notion of “hedonistic persuasion, maintaining that pleasure/happiness is the only thing that has any fundamental value or utility” (Burnor, Raley p95). It should be noted that their social structure and economy were deeply associated with the tradition of whale hunt which created utility and pleasure in them. They hunted whales for fulfilling basic survival needs as well. But with the passage of time, endangerment of the species, and strict enforcement of environmental laws, the tribesmen were forced to abandon their age old tradition and adopt a new way of