Essay on Management and New Business Strategy

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Chais Lindbergh
3AQ1
Back in November of 2013, Mark Thompson became the new CEO for the New York Times and had innovative ideas to help market to a younger generation. The chief advertising officer said they are assessing the potential for an entry-level product. Thompson believes that launching a youngster’s edition, as a new business strategy, will help solve some problems within the firm. A primary activity that are being implemented, marketing and sales made a huge impact. Subscribers increased to 668,000 from this promotion, beating the Wall Street Journal which will create more brand loyalty and increase demand creation. Revenues also increased for the quarter by 5.2% to $575.8 million. A support activity involved would be within general administration. Thompson should use high level of information system to make strategic and routine decisions. Using effective planning systems such as their core digital subscription bundles. This offer will allow young people to buy a subscription at a cheap price for a large amount of editorials.
Accor is the world’s number-one and Europe’s leading hotel operator. It has 470,000 rooms in more than 3,600 hotels in 92 countries. Under the leadership of the CEO Sébastien Bazin, who was chosen on August of 2013, Accor has revealed their new business strategy, which has redesigned its business model around two divisions, which is HotelServices and HotelInvest. HotelServices says “its mission is to manage operations at these hotels and provide the best

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