Management: Management and Core Ideology Essay

Submitted By maggief83
Words: 1382
Pages: 6
Open Document
Building Your Companies Vision
By: James Collins and Jerry Porras

Truly great companies understand the difference between what should never change and what should be open for change, between what is genuinely sacred and what is not.
Vision provides guidance about what core to preserve and what future to stimulate progress toward.
But vision has become one of the most overused and least understood words in the language, conjuring up different images for different people: of deeply held values, out- standing achievement, societal bonds, exhilarating goals, motivating forces, or raisons d’être.
A well-conceived vision consists of two major components: core ideology and envisioned future.
Core ideology defines the enduring character of an organization – a consistent identity that transcends product or market life cycles, technological breakthroughs, management fads, and individual leaders.
Core ideology provides the glue that holds an organization together as it grows, decentralizes, diversifies, expands globally, and develops workplace diversity.
Any effective vision must embody the core ideology of the organization, which in turn consists of two distinct parts: core values, a system of guiding principles and tenets; and core purpose, the organization’s most fundamental reason for existence.
A small set of timeless guiding principles, core values require no external justification; they have intrinsic value and importance to those inside the organization.
And Ralph S. Larsen, CEO of John- son & Johnson, puts it this way: “The core values embodied in our credo might be a competitive advantage, but that is not why we have them. We have them because they define for us what we stand for, and we would hold them even if they became a competitive disadvantage in certain situations.
The point is that a great company decides for itself what values it holds to be core, largely independent of the current environment, competitive requirements, or management fads.
A company need not have as its core value customer service (Sony doesn’t) or respect for the individual (Disney doesn’t) or quality (Wal-Mart Stores doesn’t) or market focus (HP doesn’t) or teamwork (Nordstrom doesn’t).
A company might have operating practices and business strategies around those qualities without having them at the essence of its being.
Companies tend to have only a few core values, usually between three and five
To identify the core values of your own organization, push with relentless honesty to define what values are truly central.
If you articulate more than five or six, chances are that you are confusing core values (which do not change) with operating practices, business strategies, or cultural norms (which should be open to change).
A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to its core values.
Who should be involved in articulating the core values varies with the size, age, and geographic dispersion of the company, but in many situations we have recommended what we call a Mars Group
It works like this: Imagine that you’ve been asked to re-create the very best attributes of your organization on another planet but you have seats on the rocket ship for only five to seven people. Whom should you send? Most likely, you’ll choose the people who have a gut-level understanding of your core values, the highest level of credibility with their peers, and the highest levels of competence.
Core purpose, the second part of core ideology, is the organization’s reason for being. An effective purpose reflects people’s idealistic motivations for doing the company’s work.
It doesn’t just describe the organization’s output or target customers; it captures the soul of the organization.
One powerful method for getting at purpose is the five whys. Start with the descriptive statement We make X products or We deliver X services, and then ask, Why is that
Show More

Related Documents: Management: Management and Core Ideology Essay

Comm 210 Essay

“The Enduring Logic of Industrial Success” – Alfred D. Chandler cost advantages can be realized by placing a company’s different facilities under a single management reduce production costs through economies of scale and scope dominant companies are those whose managers and executives understand the logic of managerial enterprise – the logic of growth and competition economies of scale: large companies can produce products at a much lower cost than small ones because the cost per unit…

Words 6953 - Pages 28

Collins And Porrris Vision Mission Statement

what the difference between core purpose, value and envisioned future all have to do with one another. I remember learning about purpose and values from my other management classes and they had to do with finding out your company’s vision and mission statements, which is not far off from what the article is trying to say. First, there is a process that your company has to go through in order to find out what it’s main purpose and core values are called the core ideology. The purpose of a company and…

Words 521 - Pages 3

Management Structures And Phases Of A Poor Business

Chandler Claims: -Successful firms capitalize on economies of scale and scope, create management structures and invest in research and development -Once a firm loses the opportunity to be a first mover, it is hard to regain competitive advantage Concept list: -Economies of scale and scope -Invest in marketing and distribution -Geographical expansion in product expansion -First movers -R&D -Entrepreneurial enterprise-staying small -Diversification, related and unrelated -Separation…

Words 1309 - Pages 6

Has Third way abandoned Socialism Essay

question however is how much Labour has changed and how far Labour has shifted, from its core Socialist roots. To answer this, one must initially take into account electability. During Labour's extensive time in the political wilderness, when Thatcher reigned supreme, a new group of reformers began to emerge within the Labour Party. They realised that in order to gain electoral support, they would have to leave the core socialistic values of 'old' Labour behind. This is because left-wing ideals at this…

Words 997 - Pages 4

Ungc Prme Essay

NGO’s and education institutions to adapt. The Principles for Responsible Education (PRME) is inspired by Global Compact for providing voluntary standards that management schools can implement while developing leaders for tomorrow. Hence business schools are beginning to move towards accepting the broader responsibilities of management in society. Currently, over 450 signatories have joined PRME, representing approximately 80 countries. However we have to understand the principles that are followed…

Words 1356 - Pages 6

Essay on Apple Inc Organization Structure

objectives. The Organizational structure also depicts levels of management from the top down. The organization that I would like to work for is Apple Inc., In this essay, I will give a brief overview of the company’s history, define it organizational structure and effects it have on the success of the organization, distinguish between leadership and management, describe the culture and the core capabilities which lead to…

Words 1322 - Pages 6

Radicalization In Prisons

Inmates in prisons have been trying to persuade other inmates to join their organization, gang, etc. for a very long time now, but the radicalization of inmates in prison is fairly new and most likely due to the attacks on the United States on September 11, 2001. Which began the global war on terrorism and since that day people across the globe have been fighting terrorist organizations’ day after day. The reach of such organizations span almost into every crack and crevice of today's society. This…

Words 1420 - Pages 6

Essay about Organizational Theory on Apple Inc.

capitalist ideology and causing their self-interest to weaken (Burrell and Morgan 1979). Therefore, workers falls into state of false consciousness because they are involved in self-exploitation by supporting dominant ideology. 3.1.2 Communicative rationality Communicative rationality allows debate, open discussion and consensus based on argument and dialog (Alvesson and Deetz 2006). Critical theorist states that organizations uses instrumental rationality as means to benefit dominant ideology by…

Words 2624 - Pages 11

Essay Case Study MGT 3050

nsition into the position. The mission, vision and core values include; Vision • To be the leader in client relationships. Mission (Employees) • To create an environment where all employees can excel. Mission (Clients) • To help them achieve what matters to them. Mission (Community) • To make a real difference in our communities. Mission (Shareholders) • To build the highest total return for shareholders. Core Values: Trust • Act with integrity, honesty, and transparency…

Words 2575 - Pages 11

What Is The Emergence Of Management

Contents Management of organization 2.0 The Emergence of Bureaucratic Management 2 3.0 Styles of management 3 4.0 Conflict and resistance at work 4 5.0 Fordism and Post-Fordism 5 5.1 Fordism 5 5.2 Post-Fordism 6 6.0 Conclusion 7 1.0 Executive summary Since the first factory founded in the late eighteenth century, management had increasingly become a crucial element affecting the factories’ production. Thus, lots of researches and works around management and organization…

Words 1731 - Pages 7