Market research Essay

Infrastructure Just 40 years ago, Singapore faced the problems of overcrowding in the city, poor living conditions and a severe lack of infrastructure. Today, Singapore is a thriving city and
International business hub characterized by a high standard of living in a clean and green environment but the success did not come about by chance but through a process of proactive and farsighted planning. From the experience of Singapore, infrastructure is clearly central to socio-economic advancement. Through a broadly chronological study of various aspects of Singapore’s infrastructural development, and the challenges faced, the report hopes to highlight developmental strategies. A “Ring Concept” was chosen: high density satellite towns linked to the Central Business District by expressways and a rail system and this was followed by slum clearance and an extensive public housing project. Public housing was designed to be high-density and low cost. Along with it, schools, community centers, town centers, health clinics, transportation infrastructure was built.
Transportation
Strategically located at the southern tip of the island, the deep-water seaport of Singapore is the lifeline of Singapore economy. The port has been expanding since
1960s to cope with increasing demand, as the neighboring hinterlands grow and
Singapore needs to strengthen its trade links with major world economies. The Port Authority of Singapore (PSA) handles about one-fifth of the world's total container transshipment throughput and in 2011, PSA Singapore Terminals handled 23.98 million twenty-foot equivalent units (TEUS) of containers. PSA operates 4 container terminals and 2 multi-purpose terminals in Singapore, and links shippers to an excellent network of 200 shipping lines with connections to 600 ports in 123 countries. Overall, the maritime and logistics industry contributes about 8% to Singapore's GDP. It provides jobs for some 90,000 people, contributing about 1% to our GDP, and employs about 7,000 people. The other strategic asset is Singapore’s airport facilities. To strengthen trade links with major world economies, the Singapore government’s goal is the augmentation and formation of the Future Air Transport Hub. Changi was chosen as the new site. Riding the regional aviation boom, 80 airlines now use Changi to fly to more than 180 cities in 50 countries and accounts for the record number of passengers and tourists who go through the airport yearly and the heavy loads of cargo that Changi handles. The Changi Airfreight Centre (CAC), located at the northern end of the airport, is a 24-hour one-stop service centre to airlines, cargo agents, shippers and consignees. The CAC is operated as a Free Trade Zone (FTZ), where cargo is easily moved, consolidated, stored or repacked without the need for documentation or customs duties. It handled 1.83 million tones of cargo in 2011.
The government of Singapore constructed roads in a radial pattern converging toward the downtown and took the users-pay approach to tackle congestion. Mass-based public transportation system was also instituted. The Mass Rapid Transit (MRT) is a comprehensive rail network is important a high density city like Singapore. Its rapid speed of transportation facilitated CBD as financial hub. 4 years and S$5 billion later, MRT is also popular among public housing dwellers as rail network continues to expand to connect Changi Airport, the North-east of Singapore, Sentosa, Marina area, etc to each other. Telecommunications
Singapore offers a world-class telecommunications infrastructure, and its endeavor to wire up every citizen to the information highway is taking shape. Singapore is not only the most wired country in the world, with a household wired broadband penetration rate of 104.4% (Infocomm Development Authority, April 2012) it is also the world leader in terms of ICT utilization. According to a survey by the International Telecommunication Union (ITU),

Show More

Market Research And Market Planning

Research Paper On Market Research