Market Research Exercise

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Ally Wilches
MRKT 3510
Hogenauer
Market Research Exercise
September 14, 2012

Market Research Exercise

GAF is North America’s largest roofing manufacturer; the company prides itself in helping contractors build their businesses by matching the right roofing technology to their client’s specific needs. GAF, unlike many big companies, is privately held. The most useful internal data source that can be studied for market research purposes are the contracts GAF constructs with their clients. Their clients include major contractors and homebuilders. These contracts establish the guidelines of the builder-buyer relationship. The contract defines the terms of the roofing project that includes, financing, start and finish dates, draw schedules, insurance requirements, warranty information, and other relevant construction issues. The contract includes the names and contact information of all parties involved, this allows for easy communication, which is essential to get a job done efficiently. The roofing contract is an instrumental internal date source for market research and analysis because it provides information of the product that was sold, who it was sold to, when and where it was sold, and also it reveals why the product is being purchased. Why someone is purchasing the roofing service can be extracted from the contract because the contract outlines what the roof is being used for, e.g. new home, starting company, renovations, fixing damages. A qualitative research study that would be of potential benefit in marketing the

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Research Paper On Market Research

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Hughes, Marketing Director From: Eric Bamford, Marketing Consultant Date: 23.10.2012 Ref: EB/TKH/U3/P3 1.0 TERMS OF REFERENCE I have been asked to carry out research for Stratford Picture House cinema that is experiencing a fall in demand leading to financial difficulties which I not doing well. The results of my research will help showcase cinema develop marketing plans that will hopefully improve the cinemas performance and make it a successful business once again. 2.0 FINDINGS The…

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[Year] Marketing Research B2075 Musselburgh Race Course Proposal 12005082 1.Section A 1.1 Impression of Musselburgh Racecourse Observational research can be defined as the systematic process of recording behaviour patterns of an item without the need to communicate, (Carl, et.al). Observational research was carried out at Musselburgh racecourse by witnessing and recording the needed information to outline a new potential target group for the racecourse. Following the observation…

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Market Research Importance

The Importance of Market Research MKT/441 Chadron Hazelbaker The Importance of Market Research Every company should use Market Research. Regardless of the level, the R.O.I from this is positive. The organization to which I am familiar with is a hardware store I worked at several years ago. Potter's Ace Hardware may be part of the Ace family, but they operate on principles that are far from it. In this paper I will describe how I think that proper marketing research can benefit the organization…

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Market Research Essay

Question 1 Combined approach As a marketing manager, I think the combination of qualitative and quantitative research approach will be the best to be applied to this scenario. Due to the purpose of this research is to address the reason of our company falling in ranking amount world’s best low-cost airliners, therefore, we need to access data and outcomes from previous marketing research and customers’ feedback to understand what we should improve to gain the position we ranked last year and what…

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Market research Essay

Infrastructure Just 40 years ago, Singapore faced the problems of overcrowding in the city, poor living conditions and a severe lack of infrastructure. Today, Singapore is a thriving city and International business hub characterized by a high standard of living in a clean and green environment but the success did not come about by chance but through a process of proactive and farsighted planning. From the experience of Singapore, infrastructure is clearly central to socio-economic advancement…

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