Marketing by Social Media Essay

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MARKETING BY SOCIAL MEDIA This report is about marketing that hide in social media; analyze the reasons that choose social media to marketing. Technorati’s 2013 Digital Influence Report proved that consumers are reading blogs and listening to what the blogger has to say about the product before making any purchasing decisions. In fact, research showed that blogs are now the third most influential digital resource – coming in just behind retail and brand sites. Why PR companies or brands do not just hire superstars or beautiful models to be their spokesman,? What is the advantages of marketing by social media? 1. The power of social media is becoming stronger. Blog readership is anticipated to grow steadily over the next several years. Today, 113 million U.S. Internet users read blogs on a monthly basis. By 2014, it is estimated that this number will grow to 150 million (eMarketer). Given the current and future prevalence and readership of blogs, marketers have zeroed in on bloggers as potential beacons of earned media. With marketing efforts increasingly centered on blogs, whether internet users trust bloggers and why has become increasingly important. An influential blogger can get more than tens of thousands visits when he post a new article，that means lots of people can get the information and perhaps they will forward the article to others to make more people know that. For example, if you create a new brand, but you have not enough money to make advertisement in traditional way, you can looking for a famous blogger let her dress in your cloth and take a shoot, post to the social media, in a very short time, there will have lots of people asked what is the brand of your new dress? Where can I get it? How much is it? It may form a trend in the Internet. 2. Low price. Compare with the fee pay to the superstars, the fee pay to several bloggers are much cheaper, so marketing by social media is a good first step for some small business. 3. Consumer Psychology, some customers will trust bloggers more than commercials, because they think blogger are also customers just like themselves. Looking at blogs specifically, the Invoke Solutions study found that 64 percent of U.S. frequent social media users completely or somewhat trust blog posts by someone they know, and 22 percent completely or somewhat trust blog posts by someone they don’t know. According to eMarketer, nearly half of online adults who read blogs trust the information provided by blogs and a little less than half would recommend a product or service based on a blog post they read. 4. The information will go to the
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