Marketing: Central Bank and Business Terms Essay

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Article 1: “Day of truth looms for Apple’s profits”.
Business Terms:
The article discussed about the recent decline of Apple’s profits (business term “profit” from the text book, ch.1).
Another business terms that are also mentioned or told in the article are stated in the Table 1.
Table 1: Business Term | Definition from the textbook | Comments | Profit | The amount of money a business earns above and beyond what is spends for salaries and other expenses. | the topic of the article | Stakeholders | All the people who stand to gain or lose by the policies and activities of a business. | | Business environment | The surrounding factors that either help or hinder the development of business. | | Revenue | The total amount of money a business takes in during a given period by selling goods and services. | | Risk | The chance an entrepreneur takes of losing time and money on a business that may not prove profitable. | |
(Nickels, p. 4-69)
Article Summary
After the decline of stock price in last September, Apple’s stock price shows a rise sign again in early this year, due to the excess of sales on iPhone and iPad. Although a brokerage in Wall Street doesn't think highly of the profit which gains from iPhone, Apple’s revenue in the first quarter of 2012 seems become the highest in its history with $54.58 billion (U.S.) However, Apple meets the first decline of income since 2003. (Lewis) Because of the growth of other companies like Samsung and the changes of consumer demand, Apple’s profit is forecasted to decrease to 39.5 percent at the end of 2012. (Lewis) Apple has to face an intense competition between the same industries.

Article 2: “Canada’s household debt rises year end”.
Business Terms:
The article states that the grown household debt in December doesn’t lead to the central bank policy changes and concerns such business term from the chapter 3 of the textbook as “Monetary policy”.
Another business terms that can be found in the article are included in the Table 2.
Table 2: Business Term | Definition from the textbook | Comments | Monetary policy | The management of the money supply and interest rates. | the topic of the article | Crown corporation | A company that is owned by the federal of provincial government. | ex. - Bank of Canada | Business environment | The surrounding factors that either help or hinder the development of business. | ex. – Global economy crisis, government | Services | Intangible products (products that can’t be held in hand). | ex. - Consumer loans | Profit | The amount a business earns above and beyond what it spends for salaries and other expenses. | ex. - Income | Recession | Two or more consecutive quarters of decline in the GDP. | | Regulations | Rules or orders made by government to carry out the purposes set out in statutes. | ex. – mortgage lending rules |
(Nickels, p. 4-69)
Article Summary:
According to the BMO Capital Markets data, even thought Canadians’ household debt jumped up to 4.8 per cent in December compared to average 3 per cent in previous months, the main trend continues to show progressive reduction in household borrowing. (Flavelle) The Bank of Canada’s policy to keep a low interest rate after credit crisis in 2008 caused the growth in consumer loans. As a result of government regulation, household debt growth has slowed after Ottawa’s constriction in mortgage lending rules. BMO economists suppose the December’ data has not forced the Bank of Canada to any changes in monetary policy, because the long-term trend demonstrates progressive slowdown in household borrowing. (Flavelle)
Works Cited

Flavelle, Dana. “Canada’s household debt rises year end.” Toronto Star 31 Jan. 2013: B8. Print.
Lewis, Michael. “Day of truth
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