Marketing Essay, Concepts, Theory, And Laws

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Marketing Principles FALL 2012 Marketing 345 – Section 004

Instructor: Phone: E-mail:

Dr. Gwen Fontenot 337-482-6136 fontenotg@louisiana.edu

Class Time & Location: MW 1:00 – 2:15 p.m. – MX 103A Office: Office Hours: Moody Hall 332 9:30 a.m. – 11:00 a.m. -- M, W 9:30 a.m. – 11:00 a.m. 2:30 p.m. – 3:00 p.m. -- M, W 9:00 a.m. – 11:00 a.m. – T, R Students are advised to email the instructor to schedule appointments for meetings (even for meetings during office hours) to ensure that the instructor doesn’t have other appointments at those times. PREREQUISITE: Students must be in Upper Division.

REQUIRED TEXT: Marketing, 3rd Edition by Grewal & Levy; ISBN - 978-0077632694. You must have access to Connect.

REQUIRED SIMULATION LICENSE: $25 Marketplace Simulation Live COURSE DESCRIPTION: This course provides an introduction to the vocabulary, theories, and practices of the business functional area of marketing to include segmentation, target marketing and positioning. It emphasizes developing and implementing marketing strategies and deciding appropriate product distribution, price, and promotion strategies for identified target markets. COURSE LEARNING EXPECTATIONS: The expectations of this course are for you to: 1. Define and apply marketing terms and vocabulary. 2. Explain the role of marketing in an organization, the philosophy of the marketing concept, the marketing mix, and how ethical and environmental factors affect marketing decisions. 3. Explain how marketing theories and principles apply to non-profit organizations, such as government organizations, churches, universities, etc. 4. Explain how marketers use forecasting, consumer behavior theories and marketing research to analyze consumer and business market opportunities. 5. Define and explain market segmentation, target-market strategies, positioning strategies, and competitive strategies for domestic and global markets. 1

6. Describe and explain basic concepts of product management and strategy and the product life cycle theory. 7. Describe and explain distribution strategies, including retailing and wholesaling firms and practices, and logistics/physical distribution management practices and strategy. 8. Describe and explain contemporary promotion strategies and practice, including communication, advertising, personal selling, sales management, and sales promotion. 9. Describe and explain basic price theory and how marketers develop and apply pricing strategies and tactics. 10. Apply concepts and theories you have learned in accounting, economics, behavioral science, math and other courses to marketing. 11. Apply concepts and theories learned in this course to develop and market products through the Marketplace simulation. 12. Write a marketing plan for your Marketplace simulation company. COURSE TIME-ON-TASK EXPECTATIONS: The average student should expect to spend a minimum of six (6) hours per week outside of class on class-related study activities. Additional effort should go toward completing the required assignments. Actual time required to complete class-related obligations may vary, just as student educational backgrounds, capabilities and efforts vary. COURSE STUDENT/TEACHER INTERACTION EXPECTATIONS: Office hours are available for student consultation. Students are urged to make appointments for office meetings. Telephone calls and email messages are also welcome. The instructor will respond to email messages within 24 hours on weekdays. Attempts will be made to respond to email on weekends, but a response is not guaranteed on weekends. Students are encouraged to take advantage of assistance from the instructor. Students are required to have an email address to allow for communication between students and the instructor outside of class times. Moodle will serve as the primary medium for communication with students and posting course information. All students must have an active UCS account and check Moodle regularly for
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