Case Study: Schallie's Family Dining

Submitted By gds469
Words: 1349
Pages: 6
Open Document
Marketing Management
Learning Plan 3

Schallie’s
Family
Dining

Schallie’s Family Dining is a three-restaurant chain in the Midwest, offering medium priced family dining. They have kept to a traditional menu since the chain started in 1990. Their strategic planning process indicated that they have not kept pace with changes in the industry, and are in need of research and recommendations on future offerings to their customers.

The world has changed a lot in the last twenty three years. A family restaurant was something frequented any night if the week with your entire family and was affordable as well as convenient and normally everybody knew each other. You could usually feed your family for just a little more than it cost to cook at home. Now, you can walk into a restaurant a block from your home and not know anyone. Going out to dinner is so expensive. Making a meal at home is cheaper than going through a drive through for the entire family. Everything is different. You need to make it worthwhile for a family to come to your restaurant instead of going home or hitting a drive through.

Everyone in the entire restaurant is constantly on their mobile device no matter where you are and social media has taken over. People get deals and updates on their phones which may prompt them to come to your establishment and everything has to be family friendly, clean, and meaningful to want to visit as well as environmentally friendly and having food that is healthy.

A smart company needs to partake in social media, advertise, and make them known in their community to survive. You need to have that special something that brings people back again and again to stay in business. Working with schools and churches is a good way to get involved. Having a monthly day where proceeds go to a local school or church gets families in the door to see what you have to offer. After that you need to advertise deals and do whatever you can to keep people coming back.

Food preferences are acquired as a child. Children learn which foods are edible and decide which foods taste good. All cultures have preferred foods, and food preferences can change through copying, diffusion and migrating of other cultures into American dining. On special occasions, we have feasting foods, such as a turkey dinner on Thanksgiving. Many cultures have food restrictions and taboos which need to be known about. Food restrictions and taboos include both plant and animal resources.

Broad based menus are nice because there is a lot to choose from but in a family owned business it is more likely that there are certain specials each day and a basic menu. In Wisconsin, I also take part in the traditional fish on Friday every week. It is a nice time to get together with friends or family outside the house. This is something not served any other day of the week but still brings in good business. A lot of places have tacos on Tuesday and some have chicken dinners on Wednesday or one day over the weekend. Having this instead of a broad menu every day of the week saves on the costs of food and overhead with spoilage if it is not a regularly wanted item.

Current trends in American dining in a traditional restaurant setting begin with how food is ordered and served. Each person is expected to order an entree for their self, along with any appetizer, salad, soup, or desserts they wish to have. Over the course of the meal each dish is served in the appropriate order and everybody concentrates on his own dish with sharing kept to a minimum. This is done on a table where everyone is normally a same distance from each other eating off of matching dinnerware.

Compared to eating at home, dining out is expensive anywhere these days and it is a luxury that most people cannot do very often. Unless nights and weekends are busy with school stuff, karate, bowling or brigade I prefer to cook at home. It is much cheaper and
Show More

Related Documents: Case Study: Schallie's Family Dining

Essay Shelby Shelving

for $1800, and model LX shelves are sold for $2100. Shelby's operation is fairly small in the industry, and management at Shelby believes it cannot raise prices beyond these levels because of the competition. However, the marketing department feels that Shelby can sell as much as it can produce at these prices. The costs of production are summarized in the Accounting Data sheet. Management at Shelby just met to discuss next month's operating plan. Although the shelves are selling well, the overall…

Words 598 - Pages 3

Case Study Of Preston Ventures Differentiators

Ventures Differentiators We focus on key emerging markets, possess a growth equity mandate, and leverage GP relationships and experiences with the investment community and with integral industry and government players in our focus markets. Source: EMPEA LP Survey 2008 The Firm Structure The GP boasts noteworthy fundraising, sourcing, transactional and operational experience, in addition to substantial relationships with the investment community and within emerging markets of interest. Boston Hong…

Words 1417 - Pages 6

Customer Service and Liveperson Essay

entertain, and do business. According to the world internet usage and population statistics published in June 30, 2012, from 2000 to 2012, the number of internet users has grown 566.4%, which occupies a third of the total world population (Miniwatts Marketing group, 2012). Business world has experience nothing like this before. Internet has given businesses opportunity to connect, get to know their customers more effectively. Prioritizing customers’ satisfaction, many firms have employed various methods…

Words 1433 - Pages 6

Consumer Traits And Behaviors Presentation Essay

process 2. Identify three social process 3. Explain the importance of understanding the influence of psychological and social processes on marketing communications. 4. Explain the relationship between consumer traits and behavior. 5. Analyze how social and cultural settings influence consumer behavior 6. Examine the reasons why consumers interpret marketing messages differently Identify three psychological process 1. Motivation: the driving force within a person that urges action to be taken…

Words 827 - Pages 4

Essay on Innovation and Content Analysis

INNOVATION MANAGMENT Introduction The Journal of Product Innovation Management is the top academic journal is one of the latest research, theory, and practice in the new product and service development. This journal addresses issues that are important to effective product innovation in organization’s environments both externally and internally. Among the latest theories of product service development; the Journal of Innovation Management ranks as the number one journal. The Journal covers all the important…

Words 2524 - Pages 11

Brs Mdm3 Tif Ch06 Essay

have integer solutions: A) mixed binary IP problems B) pure binary IP problems C) mixed IP problems D) pure IP problems E) goal programming problems Answer: D Page Ref: 212 Topic: Introduction Difficulty: Easy 3) Rounding off the solution to an LP relaxed problem may yield: A) an infeasible solution B) a non-optimal solution C) a higher objective function value D) an unbounded solution E) A or B Answer: E Page Ref: 212 Topic: Models with General Integer Variables Difficulty: Moderate 4) A…

Words 2861 - Pages 12

Hollate Spring 2015 Essay

external users effective monitoring of these controls by management 5. Management Team ● Brennehan (CEO):10 years at Hollite; former CFO; firsttime CEO; took company IPO; supported by the Board ● Blackburt (CFO): CPA & MBA; lots of experience in finance; compensation is incentive based ● Sojohn (COO): youngest but longest tenure at Hollite; only one not put in position by CEO ● Mallite (GC): contracts, customer legal matters ● Rellon (marketing and sales VP): inside promotion by CEO 6. Board of Directors…

Words 714 - Pages 3

Project Management Concepts And Applications Essay

Project Management Concepts and Applications PM 571 July 27, 2015 Project Management Concepts and Applications The scope of this project is to develop a compressor station as a green field installation in Nueces County, TX. This new compressor station will gather natural gas from various producers in the Eagle Ford Area, compress and deliver it via a 42-inch pipeline to customers in Mexico. Two separate pipeline systems will deliver natural gas from the various producers to the station. One…

Words 780 - Pages 4

Kraft Foods Board of Directors Essays

63Independent Director | Kraft Foods Group, Inc., Waste Management, Inc., R.r. Donnelley & Sons Co., Navistar International Corp., Con-way, Inc., Pfi Group Llc | E. Follin…

Words 1062 - Pages 5

Marketing Fiat 500 Presentation1 Essay example

hasn’t shed the reputation it has earned in America SWOT Analysis Strengths  Above average reliability  Potential for widespread distribution through Chrysler  Biggest car manufacturer in Italy  Aligned with Ferrari and Maserati  Strategic management (Sergio Marchionne)  Lowest CO2 emissions of any car manufacturer  Fiat brand reputation for style SWOT Analysis Weakness  Small Product line  Many product recalls 2011-2012  Bad reputation in North America (Fix it again Tony)  New Brand…

Words 1320 - Pages 6