Marketing Essay

Words: 970
Pages: 4
Open Document
Thursday 2.25 Assignment

Chapter 4
1. You are an entrepreneur who has developed a packaging technology that instantly chills single-serving containers of cold beverages such as beer, carbonated drinks, and fruit juices. The customers of such packaging, therefore, would be beverage-makers. You are not certain whether your technology is patentable. Using the seven domains framework, assess this opportunity and describe any strategic decisions you could make to maximize the opportunity’s attractiveness.

In terms of market attractiveness, the customers being beverage makers like Coca-Cola or Pepsi Cola would be interested in a machine that instantly chills single serve beverages. These companies specialize in producing carbonated and …show more content…
Another issue that could be addressed is how much money should be budgeted for operating expenses. If again sales projections are low, you don’t want to sink too much money into a project that has the potential to fail. Advertising and marketing expenses are subject to change if the market potential is not where the marketer would like for it to be. Decisions that should be made would pertain to sinking money into a project to advertise it to a market that is not interested in what the business is offering. Lastly investments in infrastructure may be halted due to market potential reports. Why invest in a project that has a low potential to return high profits to investors? IT wouldn’t make sense, and it elaborates on why market potential research is vital.

2. To more effectively allocate promotion expenditures and sales efforts, the marketing manager for a company marketing frozen food entrées would like to know the relative market potential for such products in every county in the United States. What variables would you include in a multi-factor index for measuring relative potential? Explain your rationale for including each variable. Where might you find up-to-date information about each of the variables in your index?

Factors that would be included in determining the market potential for frozen foods include how many
Show More

Related Documents: Marketing Essay

Marketing: Marketing and International Marketing Essay

Zack Musser Period 1 1/16/2012 International Marketing Essay When first starting this project, I learned about the European Brand Institute, the exclusive partner of the European Brand Institute Review which has two decades of proven experience in the field of trademark and IP valuation. By reviewing the E Brand website, I learned much about brands that I did not know before. I learned that valuable brands contribute not only to the value of companies, but also to the prosperity of national…

Words 759 - Pages 4

Marketing and Marketing Viral Marketing Essay

1. Introduction Introduction to Marketing Prof. Ting Zhu Today  Definition of Marketing  Course Content  Objectives and Grading Criteria What is Marketing? Is it Better? Checker shadow illusion http://en.wikipedia.org/wiki/Checker_shadow_illusion $80 Haircut Beavis, I spent over $1000 on this suit, and I only wear it once a month $80 is a lot to spend on a haircut, Butt-head A Coffee Cup or An Empty Cup Cash or Pen  Group 1 choose between  $6  An elegant…

Words 846 - Pages 4

Marketing Strategy In Marketing

product successfully and target the right market, several things have to be taken into consideration. In their book ‘Marketing strategy & competitive positioning’ Graham Hooley et al. state: The critical issues concerning current customers are: (1)…

Words 1760 - Pages 8

Marketing: Marketing and Societal Marketing Orientation Essay

Marketing has everything to do with the innovation, production, communication, delivering. Marketing deals with four philosophies, production, sales, marketing, and societal marketing orientation. These orientations help determine the direction a company or business follows. Production Orientation focuses on its ideas, what it is capable of providing or manufacturing for the society. Sales Orientation focuses on its high sales and high profits, and the technique to sale it to the customers. Marketing…

Words 319 - Pages 2

Marketing: Marketing and socially Responsive Marketing Essay

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating…

Words 448 - Pages 2

Marketing Plan For Marketing Planning

Guide to preparing MARKETING PLANS (Your Cover Page) [pic] www.thesmallbusinessplanner.com info@dpgrp.com Revised November 2011 Marketing Plans • Act as a roadmap. • Assist in management control and the implementation of strategy. • Inform new participants of their roles in implementing the plan and achieving objectives. • Assist in helping to obtain resources. • Stimulate thinking and the better use of resources…

Words 2472 - Pages 10

Marketing: Marketing and Customer Value Essay

It is agreed by many scholars that the concept of marketing was originally brought up around the time when industrial revolution took place. (Elvy, 1991; Evans & Berman, 1994) However, the definitions of marketing varied from time to time. ) People still get confused by the term “marketing” nowadays thinking it is only about advertising and selling the product, however it is actually a broad term that involves not only advertisement but also many other activities for instance, market research, media…

Words 697 - Pages 3

Marketing: Coca-cola and Marketing Essay

Defining Marketing Paper Definition of marketing. On my best understanding of marketing, marketing is the process in which a company, product, service, or organization create, develop, produce, advertise, promote, and sell their products and services. Marketing consist of different areas and these areas depend on each other to accomplish the goal of the organization. Those areas can consist of but are not limited in the analysis of the needs of the consumers, the abilities to use the product…

Words 975 - Pages 4

Marketing: Marketing and In-depth Interviews Essay

Chapter 1 – Marketing Concepts. * Definitions. * Needs – basic things that are required’ when acted up by a social force, they become wants. * Wants – not necessarily a need; when wants are backed by purchasing power they become demands. * Demands – what the consumer demands of the supplier. * Exchange – occurs when there is a need or a wand; when 2 or more parties give something of value to each other. * Value – difference between what one gets (benefits) and…

Words 1075 - Pages 5

Marketing: Marketing and Fine Foods Essay

Kudler Fine Foods Marketing Research University of Phoenix Jonathan Lindsey Kudler Fine Foods Marketing Research Kudler gourmet grocery store needs to expand its services, improve operations efficiency and increase its sales according to their recent increase. In developing a marketing research for Kudler’s food store; strategy and tactics is most important. Research at Kudler’s including advertising methods, study of customer’s desires, branding strategies and competition aspects…

Words 992 - Pages 4