Essay on Marketing Plan - Sushi Restaurant

Words: 2880
Pages: 12
Open Document
Marketing Plan for Masamoto Sushi & Asian Grill

Situation Analysis

Company Analysis
Masamoto Sushi & Asian Grill is a local restaurant which focuses on offering fresh, affordable, healthy and unique Asian cuisine for the suburban food enthusiasts. It is conveniently located on Route 202 in the Keystone Plaza shopping center within the suburb of Chadds Ford, PA. It was founded in the fall of 2007 by executive chef / owner Johnny Cai. Masamoto's offer dishes from multiple Asian styles including Japanese, Chinese, and Thai as well as exceptional sushi creations. To help promote an upscale dining experience, earth tone colors throughout the dining room create a gentle, flowing ambiance for their customers. Their friendly, …show more content…
New technology in the order taking system results in more efficient and accurate customer service. The internet also is very important. Masamoto's website allows customers to preview their menu, identify their address and phone number, and allow customers to email the restaurant about wine pairing suggestions. The downside of this technology is that it is often expensive and can become obsolete quickly if not updated.
Political and legal environment – The political and legal environment also affects the way in which Masamoto's run their business. The restaurant must be sure to follow all FDA regulations when preparing and storing food or they could be subject to fines or even be forced to shut down the restaurant. Some ingredients and décor in the establishment also have to be imported from various countries, so trading between the United States and other nations is important.
Cultural and Social environment – The changes in the cultural and social environment have allowed Masamoto's restaurant to exist. Twenty-five years ago, many Americans were not familiar with what sushi was and were not interested in trying the unknown. Now, through social and cultural changes, we have become more diversified as a nation. People are willing to eat and experience exotic foods from other cultures and customs. As far as the social environment, the majority of Masamoto's waitstaff is women. If it was not for the shifting of women's roles in society, this ratio would be
Show More

Related Documents: Essay on Marketing Plan - Sushi Restaurant

KELP Sushi Joint Essay

UNIVERSITY OF TAMPA KELP Sushi Joint: Crisis Management Owner is arrested, joint is closed! MKT500, Section N, Spring 2014 5/1/2014 The professor reserves the right to retain and publish students' work for pedagogical purposes, and student hereby acknowledges this right and waives any rights to the work. Carley Donovan Pavneet Kohli Stephen Reyes Magdalena Simic Table of Contents Author's Notes 3 1 Abstract 5 2 Objectives 5 3 Process 5 4 Relevant Theory…

Words 3141 - Pages 13

Assignment 2005 Essay

BU2005 Entrepreneurship Business case report Company: Sakae Sushi Tutorial Group B Tutor: 12654126 Table of Contents 1. Introductory Page 1 1.1. Name of the company…………………………………………...3 1.2. Name and Addresses of Principals…………………………………..3 1.3. Nature of Business……………………………………………....3 1.4. Statement of Financing Needed………………………………………3 1.5. Statement of Confidentiality of Report………………………………3 2. Executive summary………………………………………………………………….4 3. Introduction …………………………………………………………………………5…

Words 6007 - Pages 25

Sun Zi Essay

rather than engage in prolonged military campaigns. In business activities, speed is one of the effective ways to reduce the operation cost of the company. For example, sushi king has introduced “revolving sushi” with quick service restaurant concept to suit the today’s fast pace of life. Besides, they offer a wide variety of sushi along with affordable prices to quickly gain the popularity to become a favourite among locals and foreigners alike. The organization productivity can be increased and…

Words 4216 - Pages 17

YOG Digital Essay

Background Yo!Sushi was founded in 1997, they introduced the concept of Japanese ‘Kaiten’ sushi bar, offering food to customers via a motorised conveyor belt travelling 8 cm per second. Founded in 1997, YO! Sushi brought the concept of a Japanese ‘kaiten’ sushi bar that delivered food to customers via a conveyor belt travelling 8cm per second to the masses, and became the original and most famous sushi in the UK. YO! Sushi was a brand new concept in dining and catapulted Londoners into the 21st…

Words 1419 - Pages 6

Essay on business plan

BUSINESS PLAN Tippy B's Diner 1234 Jackson St, Jackson Hole, Wyoming January 30, 2014 Table of Contents Executive Summary a. Vision Statement…..4 b. Mission Statement…..4 c. The Company…..4 d. The product.....4 e. The Market…..4 f. The Competition…..4 g. The Operations…….4 Business Plan a. Vision Statement…..5 b. Mission Statement…..5 The Company a. Company History…..5 b. Company Goals and objectives…..5 c. Company Ownership Structure…..5 d. Company Management…

Words 1627 - Pages 7

MKTG 225 1303B 02 P1 DB2 8 21 13 Essay

Basics of Marketing MKTG 225-1303B #02 P1 DB2 Dr. Shalonda Warren Aida Luz Matta 8/21/13 I. Write your own definition of marketing. My definition of marketing is getting a product that your cliental likes and it’s customized to their needs and moves forward with it. I have been in the marketing business for the past 8 years and in the field I am in which is Advertising it can be a challenge at times but in a good way. We are surrounded by marketing all day long from stores, restaurants, social media…

Words 896 - Pages 4

Marketing and Leisure Service Essay

Leisure service is transaction within people which often involves having a leader working directly with a customer by providing instruction, direction, or coaching. For example: If one wanted to go out to a restaurant one has to be present to experience that service. This is a transaction between people which the waitress or waiter have been giving instruction on what to do. Another example of leisure service is playing basketball the game itself already has set rules one must follow by and then…

Words 1417 - Pages 6

Summarization Of A Restaurant

Summarization of initial report (SECTION 1) SERVICE DESCRIPTION Our initial idea is to conceptualize a restaurant that is new and innovative. There are several reasons why we chose to do this. First off, we had to look at our group and find some commonality between us as a whole. After discussing, we found that one thing we all shared in common was food. Some members of our group have a background in Chinese cuisine from working at a Chinese establishment, others have a passion for Indian food,…

Words 3898 - Pages 16

Marketing Chapter 2 Essay

Chapter 2 1. (a) Using Medtronic as an example, explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the “what” and “how” of a business in a clear, concise, meaningful, inspirational, statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers, market, products and technology. They stated the business…

Words 1563 - Pages 7

Marketing: Organic Food and Gourmet Garage Essay

be easy to assume that each store is very similar and that they have the same marketing strategy. However, each store has a largely differentiated approach to entice customers and cultivate a positive buying experience. These different methods of marketing their brand and experience to the customer relies largely on their individualized brand identity and store location. Each store had different concentrated marketing, conversion and capture rates as well as different pricing strategies, brand emphasis…

Words 1891 - Pages 8