Marketing a New Product Essays

Words: 3346
Pages: 14
Open Document
HEDO-FALLS
Marketing Plan

Product Design and Development

The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

Features

Physical features

The Hedo-Falls will contain a full LCD HD screen. The screen would …show more content…
Once Quantum Studio had our possible future consumers’ attention, Hedo-Falls was clearly presented to the focus group as the most impressive state of the art interactive shower ever. Quantum Studios also showed the focus groups the concept ideas behind Hedo-Falls. Feedback was asked about these things:
• Is the price we’re proposing right?
• Did they love / hate / not care about the product?
• Why did they love / hate / not care about the product?
• What would they suggest as improvements?

Market Competition

Luckily for Quantum Studio, an interactive shower like Hedo-Falls does not exist in the market place right now. Not one company has yet to offer a full service shower that is even comparable to what Quantum Studio has to offer. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

Quantum Studio has several outstanding sponsors for Hedo-Falls which consist of Bose Entertainment (Speakers-Integrated Surround Sound, simple speaker system), Fogged Glass Doors, Inc., Sony Entertainment (40-70 inch LCD Extreme Flat Arched Panel Screen), Forever LED Lighting, Direct T.V. or Dish T.V. is available depending on the clients preference and iTunes/Zune (WiFi compatible with home P.C. or Apple). Contracts and patents have been written up and are included in the appendix
Show More

Related Documents: Marketing a New Product Essays

Marketing and New Product Essay

Analysis: Precise Software Solutions Problem When and how should Precise introduce this new product, Insight, to the market.Issues Should the new product be introduced in Openworld 2000? Try to figure out the tradeoff between time to market and functionality. How to price this new product and what their selling strategy should be. How to reduce the response time of the system and how to ensure the new product ran effectively and efficiently? Industry/ Market Analysis In 2000, the market for “performance…

Words 1389 - Pages 6

New Product Marketing Essay

defective product. Most public policies are in effect give help maintain a safe environment for the company. Many companies decide to ignore their public policies by not maintaining and enforcing them. This will cause a trickle-down effect. Market testing is what keeps companies out of trouble. If a company properly intimates the market testing program it can pay off tremendously for them in the long run. Market testing can save the firm money as well. Window firm unveils the product and a small…

Words 425 - Pages 2

Senior: Marketing and New Product Essay

Section B PLC (Product lifecycle): 1. Product development stage: Begins when a company develops a new product idea. During the product development, sales are zero and the company’s investment add up. 1 .idea generation: To generate a large number of ideas. 2. Idea screening: 3. Spot good ideas and drop bad ideas Marketers need to develop the new product into alternative product concepts, find out how attractive each concept is to customers, and choose the…

Words 2489 - Pages 10

Marketing Plan for a New Product Essay

Introduction In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market, or at least, there is no similar existing product. It is a conventional swivel clothesline, but with…

Words 1826 - Pages 8

Essay on Marketing Management Unilever New Product

competences. 8 2.3 SWOT analysis 9 3 Marketing objectives 10 3.1 Brand description 10 3.2 SMART Objectives 10 4 Flora pro.activ in Japan Marketing Plan 11 4.1 Market Segmentation 11 4.2 Target Market 12 4.3 Position and Differentiation 12 4.4 Marketing mix 13 4.4.1 Product: 13 4.4.2 Price: 14 4.4.3 Promotion: 14 4.4.4 Place 15 4.4.5 People 15 4.4.6 Process 15 4.4.7 Physical Evidence 15 4.5 Global and E-Business 16 4.5.1 B2B E-business solutions 16 5 Marketing Budget 17 6 Marketing Budget 18 7 Conclusion 18…

Words 3867 - Pages 16

New Product Launch Marketing Plan, Part II

New Product Launch Marketing Plan, Part II MKT/571 September 16, 2013 New Product Launch Marketing Plan, Part II The following is the second part to the iNKtopia product launch plan. The second part of the marketing plan consists of a detailed target market profile, including buying behaviors, decision motivators, and organizational target markets. The plan also includes steps to manage each stage of the product life cycle and tactical plans for the Four P’s. Finally, the second part of the marketing…

Words 1867 - Pages 8

Coherent Marketing Mix For The Launch Of The New Product Or Service

Maisy Marsh 1 of 4 Assignment Four In this assignment I will be preposing a detailed coherent marketing mix for the launch of the new product or service. I will ensure that this is targeted at a defined group of potential customers. Pass I am going to be using the business of Tiffany&Co, which engages in jewellery merchandise. The company also sells timepieces, leather goods, sterling silverware, china, crystal, stationery, fragrances and accessories. It operates through five business segments:…

Words 1701 - Pages 7

Marketing: New Product Development and Eaglin Household Appliance Essay

Developing a new product takes skill, hard work and determination. Along with that you will need to come up with a strategy and develop a plan that will implement all areas of the new product development process. Every firm should realize that the “development of new products is critical to long-term marketing success” (South University online lecture, Wk 4, Para. 1). By implementing and executing each stage of the process, you are insuring that the product will have a successful launch…

Words 586 - Pages 3

Essay on New Product Development for Marketing: New Toothbrush Proposal for Oral-B

Module: Information for Marketing. Title: Investigation of information needs usage and gathering for a specified company. Word count: 1,998 Contents Page. Abstract 3 Introduction 4 Knowledge Management 5 Findings & Conclusions 8 References 11 Appendices 12 Abstract. This report looks into the needs, usage and gathering of information for a new product launch for a company called Oral-B. The research plan looks at various information sources, as well as forms…

Words 1820 - Pages 8

New Google Maps App's Marketing Concepts: Product Features and the Micro-Environment Essay

The article in News Limited Network on 10 July 2013 shows how the New Google Maps app utilizes two marketing concepts: the features of product and the micro-environment. The New Google Maps app can easily distinguish the old one and any other similar products because of its features. For example, it is the first time that they can build in street-by-street navigation and offer the newest updates of traffic information, especially traffic congestion. It means that quicker routes will be proposed…

Words 442 - Pages 2