Essay about Mcdonalds Cultural Sensitivity

Words: 1007
Pages: 5
Open Document
Cultural Sensitivity
Since the mid-1980s, Indian society has undergone a dramatic shift in social values. The traditional caste-defined view of Indian life, which undervalues social and economic mobility, and the dominance of the Brahmanical culture’s disdain toward commerce have been challenged by the middle class in contemporary
Indian society. Getting rich and enjoying a good life has become the new mantra of social existence for the Indian middle class. With more income and more purchasing power, the status-conscious Indian middle class now seek to buy good quality consumer products and spend more money on food and entertainment. In metropolitan cities, extensive foreign media exposure and the Internet revolution have …show more content…
While part of this vegetarianism is economic, a more compelling force is ethical and even religious. Jains avoid meat totally, while many Buddhists in India are vegetarian. Brahmins,
Saivite non-Brahmins of South India and several Vaishnavite sects across the country avoid meat. Interestingly, though, Brahmins of East India, Kashmir, and the Saraswats of the southwest eat fish and mutton. But even among meat-eaters, beef is taboo.23
For vegetarian consumers, McDonald’s offers veggie burgers, which are very popular among the vegetarians in India. Like the Maharaja Mac, the veggie burger has gone through a rigorous testing procedure and detailed planning.
Sanjiv Mediratta, McDonald’s quality assurance and product development manager for India, had test-marketed this veggie burger in 1994 in McDonald’s outlets located in three Asian population-dominated towns of London—
Southhall, Ilford, and Hounslow—before launching the product in India in
1996.24 Further, McDonald’s has sought to enforce strict standards in product development and cooking so as not to ruffle cultural sensitivities of the vegetarian consumers of the Indian
Show More

Related Documents: Essay about Mcdonalds Cultural Sensitivity

Social Consumerism: McDonalds Essay examples

BEYOND THE GOLDEN ARCHES: A McDonalds Marketing Breakdown "That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country and world paraded through my brain." (Ray Kroc) Kroc’s aim for McDonalds was far more than fulfilled. Today, it is the leading global food service retailer with 34,000 local restaurants serving nearly 69 million people in 119 countries. There are 3 very important…

Words 2261 - Pages 10

Linhart's Argument Analysis

The bright and blistering sun beats down on the small communities of Amaya, Torencio, and El Porvenir in Nicaragua. The dress code for guys: long pants, closed toed shoes, t-shirt with sleeves, and hats optional. The dress code for the girls is similar to the guys, but the girls can wear capris, but cannot wear tight fitting articles of clothing. In the morning the leaders hand out the tasks of digging a trench, installing a water purification system, home visits, and of course playing with the kids…

Words 1770 - Pages 8

Essay about Mcdonalds Supply Chain Strategy

Company Introduction. McDonalds is a fast food chain with restaurants all over the world. McDonalds is world’s leading food service retailer with more than 31,000 restaurants in 119 countries serving more than 50 million customers each day. In India, McDonalds is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt.Ltd owns the spearheads McDonalds in west and south India, McDonalds restaurants in north and east India are owned…

Words 3425 - Pages 14

Essay on Nat 2 With The Emerging Markets In Today Eras The Role Of Cultural

In today’s emerging international market, it is essential for a manager to develop an awareness and sensitivity towards various cultures and understand the behavioral differences within various societies. Understanding different society’s cultures and possessing good communication skills are essentially important for a manager in order to negotiate internationally with other businesses. Every country has a different outlook on how to do certain things that makes it difficult for an outside business…

Words 3174 - Pages 13

Social Work Mission Statement Analysis

An individual’s dignity, cultural background and socioeconomic status seem to be significant factors in inequalities and discrimination. Recognizing and respecting human dignity is pivotal to universal rights and social justice, as “dignity” defines an individual’s identity. Human…

Words 2106 - Pages 9

Human Resource Management in Multinationals Essay

Table of content ABSTRACT 3 INTRODUCTION 3 OBJECTIVE 3 LITERATURE REVIEW 4 1. CONCEPTUAL INTRODUCTION 4 2. CHALLENGES IN MULTINATIONALS 5 2.1 Career blockage 6 2.2 Culture shock 6 2.3 Lack of cross cultural training 6 2.4 Family problems 6 3. MANAGING MULTICULTURAL TEAM 7 4. NEW ALTERNATIVE IN THE EXPATRIATE ASSIGNMENTS 8 5. RETAINING SUBSIDIARY STAFF’S RETENTION 9 METHODOLOGY 10 1. RESEARCH METHODS 10 2. RESEARCH PROCEDURE 11 3. DATA COLLECTION AND ANALYZING 12 4. RESEARCH SCHEDULE…

Words 5649 - Pages 23

Essay on Th105 Syllabus Fall 2014 3

account is our primary point of contact. You are expected to check your email (where moodle announcements are pushed) DAILY for announcements, assignments, and feedback. TH105 Syllabus Page 1 We live in a mediatized world that bombards us with cultural messages, energy, and ideology on a daily basis. As a core course in your General Education, this introductory level class asks you to question common assumptions about media, which include theatre/performance, literature, film, advertising, radio…

Words 4308 - Pages 18

Mr Barnaby Bax Essay

Student Edition. Second Edition (New York: W. W. Norton & Co, 2008). Ben Jonson, Volpone ed. Brian Parker and David Bevington (Manchester: Revels Student Edition 1999). A good selection of essays is also available at a reasonable price in Russ McDonald (ed.), Shakespeare: An Anthology of Criticism and Theory 1945-2000 (Blackwell, 2004). This book is not a set text, but it is worth considering purchasing it. 1. Aims and objectives of the course 1.1. Course description So you think you…

Words 9832 - Pages 40

Essay On Corporate Governance

Chapter 2: Corporate Governance Corporate Governance: Refers to the relationship among the board of directors, top management, and shareholders in determining the direction and performance of the corporation. Corporate Governance: Role of the Board in strategic management: Monitor what is happening inside and outside the corporation Evaluate & review management proposals, decisions and actions Vote decisions with long-term consequences Establish/Approve strategy, mission, vision Does good…

Words 4799 - Pages 20

Green Mountain Finished Report Essay

story of Robert Stiller. Robert Stiller was an entrepreneur, who, in 1971 launched a rolling papers company branded E-Z Wider. The premise of E-Z Wider was a simple one: provide longer, wider papers so customers could roll larger joints. As the cultural rebellion of the 1970’s began to wind down, Stiller and his partner, Burton Rubin, sold E-Z Wider to Rizla, who operated in the tobacco industry. The sale of E-Z Wider was valued at $6.2 million. Green Mountain was already in existence when it…

Words 9917 - Pages 40