Mcdonalds Operation Strategy Essay

Words: 1547
Pages: 7
Open Document
McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed, standardization, quality, and affordability. McDonalds has moved ahead of the competition by focusing on these factors.
McDonald’s competes on three main bases, such as speed, affordability, and standardization, mainly to make their customers happy. Through extensive market research and surveys, the organization discovered that its customers desired speed as one of the restaurants’ top priorities. Therefore, McDonald’s vision aims to “provide fast, friendly and accurate service” (“McDonald’s Worldwide”). McDonald’s realized that specific targets are necessary …show more content…
It is essential that McDonald’s consistently delivers high quality food to please their customers so they will continue coming back. McDonald’s also maintains its success by constantly expanding their locations. They have taken their respected reputation and expanded it globally. By constantly opening new restaurants, they are able to reach more and more customers, which is essential to expanding their market share. McDonald’s has also started offering additional products with fresh ingredients and healthy options, since America has become increasingly concerned about the nutritional content of fast food. Nutrition facts can be seen on their menu, which allows customers to be conscious of the healthiness of the menu items they order. By continuing to expand their company while adhering to new demands of customers, such as providing nutrition facts and healthy choices, McDonald’s is able to continue its success. Other restaurants in the fast food restaurant use a lot of the operations strategies that McDonald’s likes to implement; however, some fast food chains use very different techniques to attract and keep customers coming back. Fast food chains, such as Burger King and Dunkin Donuts, use different operation strategies from McDonald’s with a lot of success. Burger King uses the strategy of trying to use the freshest ingredients in order to gain a larger market share of the fast food industry. McDonalds chose to use grills to cook the burgers because of
Show More

Related Documents: Mcdonalds Operation Strategy Essay

Risk and Risk Management Essay

Background of McDonald According to McDonald (2010), McDonald is the world's largest chain of quick service restaurants organisation in the world, serving tens of millions of customers daily worldwide. There are more than 30,000 restaurants in 120 countries worldwide. According to McDonald's Corporation Annual Report (2009), revenue has reached a record more than US$20 billion and US$6.8 billion income and 390,000 employees. McDonalds operates according to four values which are quality…

Words 1353 - Pages 6

Garett Bracken Unit 2 Real Assingment M Essay

McDonald’s Corporation supply chain Unit 2 Assignment Garett Bracken GB570 Managing the Value Chain Prof: John Craddock Kaplan University 1/02/2015 McDonald’s Corporation supply chain McDonalds is a global giant, and it is their supply chain combined with their demand chain that really creates a value to their customers. In this paper, I am trying to uncover how McDonald’s organizes their supply chain. I am especially interested in what allows them to provide a robust dollar menu, and remain profitable…

Words 3340 - Pages 14

Essay on Analysis of Mcdonald’s Ceos Strategic Initiatives

McDonald’s and Its Critics: 1973–2009 is the most influential case study written about the McDonald which makes the readers aware of the reasons and strategies behind the success of the McDonald, even with the criticism McDonald faced throughout the history of its existence. This case study analyzes the strategic initiative taken by each CEO and assessment of these initiatives. Ray Kroc, 1955–1973 Ray Kroc founded McDonald’s Corporation in 1955. He bought the rights from MacDonald’s brothers to…

Words 1381 - Pages 6

MC DONALDS Autosaved Essay

Service……………………………………………………………………...………………………2 1.3 External factors………………………………………………………………………………………… ……………2 2.1 & 2.2 Structure and Functions…………………………………………………………………………………….3 2.3 Culture……………………………………………………………………………………………………………………….5 3.1 HR & Organizational strategy…………………………………………………………………………………….5 3.2 HR & Line Managers………………………….……………………………………………………………………….6 Conclusion…………………………………………………………………………………………………………………..6 In my assignment I will describe the culture, structure, functions and the purpose…

Words 1638 - Pages 7

McDonald's case Essay examples

MacDonald’s case 1-The main issue facing McDonalds is that the products of McDonald’s are one of many reasons behind overweight, statistics shows that 30 percent of American children are overweight or obese, and Big Macs and super-size French fries have drawn criticism and lawsuits for McDonald’s promoting obesity. Governments and influential health advocates around the world blame the marketers for explosion in childhood obesity. Many countries have taken some measures…

Words 1344 - Pages 6

Representative: Mcdonald ' s and Company Essay

McDonalds A SWOT analysis is a look at a company’s strengths, weaknesses, opportunities, and threats, and is an excellent way to gain a detailed and thorough perspective on a company and its future. Fresh of a disastrous third quarter earnings report, I would like to pinpoint on the golden arches, McDonald’s Corporation (NYSE: MCD). Strengths: * Stability and Predictability: McDonald’s has been serving burgers since 1940, and will continue this success into the future because of their innovative…

Words 4136 - Pages 17

Mcdonald Marketing Research Proposal Essay

Situation: The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of…

Words 1773 - Pages 8

Social Consumerism: McDonalds Essay examples

BEYOND THE GOLDEN ARCHES: A McDonalds Marketing Breakdown "That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country and world paraded through my brain." (Ray Kroc) Kroc’s aim for McDonalds was far more than fulfilled. Today, it is the leading global food service retailer with 34,000 local restaurants serving nearly 69 million people in 119 countries. There are 3 very important…

Words 2261 - Pages 10

7ps of Marketing in Mcdonalds Essay

frontage of at least 35 to 40 feet. Mc Donald’s Store Structure [pic] Inventory McDonald's, a guide to the benefits of JIT… Inventory is the big thing right now in operations. This, along with lean operations and six-sigma are the buzz words being talked most about. But what exactly is the deal with JIT operations? McDonald's is another example of a JIT system wherein McDonald's doesn't begin to cook (reheat and assemble what may or may not be actual food) its orders until a customer…

Words 3654 - Pages 15

Essay on McDonald’s Corporation

their strategies. Internationally, its strategies are to be the best employer for its people in each community around the world, to deliver operational excellence to its customers in each of its restaurants, and to achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald’s system through innovation and technology. Not only has McDonald’s has expanded its restaurants around the United States, it has also become a global phenomenon. Their strategy has allowed…

Words 1373 - Pages 6