More so is the fact that Americans are being overloaded with information and cannot possibly take into account every piece of information when they evaluate potential candidates. When media prepares public to take a particular view of the issue, often through the amount of coverage it gives, which is called a priming, people rely on this information because they are most accessible in their memory and comes to mind quickly and easily. The problem with this is that most people think they are taking in enough information that they consider themselves adequately informed and make their decisions on this basis, but what really happens is that they are exposed to a very limited information, especially when it comes to making political