The Importance Of Digital Media

Words: 713
Pages: 3
Open Document
In the 21st century, we are entangled in new media, which has become an indispensable part of the daily routine. However, it is challenging to define, to what extent we depend on this new way of thinking and behaviour. It is also questionable what forces provoke us to participate in the sharing, spreading, generation of content via the means of new media and what exactly lies behind this new media. Tim Jordan and Henry Jenkins investigate these issues in their studies. Though the problem is the same, the approaches that these scholars choose to solve it differ.

Henry Jenkins is an American media scholar and currently a Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and the USC School of Cinematic Arts (Wikipedia). His studies include the investigations on users' participation, convergence culture, gaming practices and spreadability. It is worthwhile to mention that Jenkins is an active follower of new media, which influences his standpoint in studies as well.
In the book "Spreadable media", he represents the ideas of participatory culture and spreadability of the content. As …show more content…
In his research, he applies a more philosophical approach to the question whether digital media only positively influences the processes in our society, namely how the conception of information has changed. The scholar claims that now information itself has become politics (Jordan, 2015). And though there is a substantial access to the varieties of material, still forces of political antagonism make it unlikely to speak about total democratisation and liberation at present. According to Jordan (2015), despite the fact that our participation has increased and we have a certain impact on its flow, there are forces which dominate this process and restrain the scope of our
Show More

Related Documents: The Importance Of Digital Media

Essay about Social Cues and How They are Changing with New Technology

Nancy Baym’s Personal Connections in the Digital Age. After reading chapters 1 through 4, I not only was able to find a connecting factor that was showcased within all 4 chapters, but I was also able to connect these topics to my daily media and digital use. It would be easy to say the topic that connected all these chapters is the way in which people communicate using many different devices, which is true, but a common topic that I found was the importance of social cues and how they have changed…

Words 958 - Pages 4

Advantages Of B2b Marketing Strategy

The digital world is a place that constantly evolves. And to remain relevant, businesses need to continuously pay attention to the coming advancements and updates. Same applies for B2B (business-to-business) businesses. When it comes to B2B marketing, their sales strategy and ability to create a reputable and authoritative brand is critical. For that, they need a powerful B2B digital marketing strategy. Thus, we have compiled a detailed B2B digital marketing strategy to help improve their brand…

Words 718 - Pages 3

NTC/362 Week 1: Evolution Of The Telecommunications Industry

illustrating the major milestones of the telecommunications industry, including networking and voice, using Microsoft® Word, PowerPoint®, or Excel®. Include five to ten major events, including legal decisions, with a brief description of each one’s importance. 3/19/12 5 Supporting Activities Differentiated Activities (Note: You must respond to both activities posted to the Main Forum) Supporting Activity: Introduction to Telecommunications Write a 150 - to 300-word response to the following: What…

Words 2255 - Pages 10

Digital Evidence Research Paper

Criminals have not been left behind on matters technology. Most crime perpetrators today carry out their activities on digital platforms. Techniques used in perpetrating crime advance as days go by. Criminals that carry out their malicious activities in the digital world have to be brought to book and judged for their wrongdoings. It is, however, complicated to acquire digital evidence, preserve it and use it in a court of law. Forensic investigators are involved in the process of collecting evidence…

Words 1025 - Pages 5

Fahrenheit 451 Research Paper

In today’s society, many teenagers are consumed in a digital world, focused on social media and instant satisfaction. Meaningful discussions are often overlooked by viral trends and superficial interactions. The teenagers in “ relentlessly violent” are a society that doesn’t value individuality and entertainment. They lack the ability to think critically and never question. They take no action and believe what the government and mass media have…

Words 442 - Pages 2

Marketing by Social Media Essay

MARKETING BY SOCIAL MEDIA This report is about marketing that hide in social media; analyze the reasons that choose social media to marketing. Technorati’s 2013 Digital Influence Report proved that consumers are reading blogs and listening to what the blogger has to say about the product before making any purchasing decisions. In fact, research showed that blogs are now the third most influential digital resource – coming in just behind retail and brand sites. Why PR companies…

Words 678 - Pages 3

Essay on Week 2 Students

interoperate (play) together? 1-5 TCO C: Key Concepts • Explain the function of TCP/IP as it relates to VoIP. • Determine the role of codecs in both the PSTN and VoIP. • Analyze how PSTN and VoIP protocols interact in a hybrid system. • Evaluate the importance of voice quality in a VoIP network. 1-6 TCO G: Objectives • When looking at the following IP telephony/VoIP architectures, how does a firm decide on deploying one of them? The architectures are: • Hybrid • H.323 • SIP • Does each particular…

Words 608 - Pages 3

Impact of Media on the People of Pakistan Essay example

In the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition…

Words 1364 - Pages 6

both parent should assume equal responsiblity in raising child Essay

Critical Thinking February 27, 2014 Dot complicated by Randi Zuckerberg The story talks about the importance of personal relationships and in- person interactions. “If attention scare as ever is a sort of currency today, then we might as well spend it cultivating meaningful experience in our lives and with our friends online as we would offline”! Mark Zuckerberg's sister is an author and media mogul in her own right. This is her first adult book (she's also published a children's book called Dot)…

Words 903 - Pages 4

Difference Between Two Article On Teamwork In Forbes And The Chronicle

of information for people till date. However, the trends have shifted from print media to digital media. In this report, two newspaper articles on the topic ‘importance of team work’ would be reviewed on the basis of structure and language. One is an informal business article in the Forbes magazine which has drama and exaggeration, while the other is a formal article in The Chronicle. Both the reviews show how media texts uses certain techniques for creating the desired effect on the audience.…

Words 1578 - Pages 7