KIT2014
MEDIA SALES
Marketing Director
Media Sales | General Market (U.S.)
TABLE OF CONTENTS
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Media Sales
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TV Programs
Creative Marketing Strategist
Media Sales | General Market (U.S.)
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iTalkBB Solutions: Trueview Advertising
Chen Yang
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Audience at A Glance
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Viewership Projections
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Audience Profile
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Audience Advantage
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Viewers’ Buying Habits
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Audience Viewing Habits
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Ad Metrics: Interactive Ad Campaign
Jacqueline Zhao jxzhao@italkbbmedia.com cyang@italkbbmedia.com
iTalkBB TV Media Sales Office iTalkBB Media Inc. www.italkbbmedia.com www.italkbb.com
7926 Jones Branch Drive, Suite 260
McLean, VA 22102
Phone: (888) 670-6626
Fax: 703-890-6096
MEASURABLE
ADVERTISING SOLUTIONS
REACHING CHINESE
Reporting System
15-16 Commercial Advertising Opportunities
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iTalkBB Introduction
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iTalkBB Quick Facts
MEDIA SALES iTalkBB Chinese TV is the set-top box that allows customers to access Chinese-language content, including 40+ live streaming channels and on-demand shows and movies through televisions. Officially entering the North American market in 2012, iTalkBB Chinese TV has already earned a viewership of over 677,000, which is projected to reach 851,122 by the end of 2014. iTalkBB Chinese TV is the largest and fastest-growing addressable Chinese language television in North America with a 60% market share. Its parent company, iTalk Global
Communications, has ten years of telecommunication experience. iTalkBB is one of the most well-known Chinese-brands in North
America; one out of six Chinese families is an active user of iTalkBB’s services. iTalkBB Media is responsible for the advertising management of iTalkBB Chinese TV. Through innovative, geo-targeted advertising platforms and automatically generated ad campaign report, iTalkBB Media provides strategic solutions for advertisers to reach the
Chinese demographics in North America. iTalkBB Media is headquartered in the Washington, DC metropolitan area, with Canadian and Chinese offices located in Toronto,
Vancouver, and Beijing. iTalkBB Media plans to open branch offices in New York City and Los Angeles, to help regional advertisers target local Chinese customers.
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40+ live channels from China, Hong
Kong, and Taiwan with 72-hour DVR
TV PROGRAMS
STREAMING CHINESE-LANGUAGE CONTENT, BOTH LIVE & ON-DEMAND
MOVIES, TV SHOWS, & MORE THAN 40 LIVE TV CHANNELS
In 2012, after receiving permission from China’s SARFT (State Administration of Radio, Film and Television), iTalkBB Chinese TV partnered with CITVC (China International Television Corporation) and China Film Group Corporation to begin streaming Chinese television channels and movies outside of China, becoming the largest Chinese-language content provider in North America.
Through further partnership, iTalkBB Chinese TV also began streaming content from Hong Kong and Taiwan. iTalkBB Chinese TV now carries over 3.5 million hours of licensed content, surpassing that of any other Chinese TV platform in the North America.
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TV PROGRAMS
LATEST CHINESE BLOCKBUSTERS & CLASSIC MOVIES
POPULAR SHOWS FROM CHINA,
HONG KONG & TAIWAN
HOTTEST CHINESE DRAMA SERIES
NEWS, FINANCE, SPORTS, LEISURE
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iTALKBB SOLUTIONS: TRUEVIEW ADVERTISING
Largest Chinese TV Viewership
Over 677,000 as of Q1 2014; projected 972,000 by Q2 2015
iTalkBB has leveraged its VoIP phone
Average viewing time: 4.5 hours per day
consumer base to quickly gain the largest
Median household income: $110,078
Current market penetration 60%; projected 75% by Q4 2014
Geo-targeted Advertising
Target local, regional, or national viewers
Ads placed on iTalkBB Chinese TV can
Efficiently reach your intended audience
Fully Engaged Ad Views
No skipping – each ad is guaranteed to be played out in its entirety
iTalkBB shows ads where they