Essay about Media: Mass Communication

Submitted By jpriol09

Words: 435

Pages: 2

Open Document

1. What is culture? How does cuture define people?
Culture is the learned behavior of members of a given social group. It defines the persons socially acquired traditions and lifestyles of the members of a society, including their patterned, repetive ways of thinking, feeling, and acting. 2. What is communication? What is mass communication?
Communication is the transmission of a message from a source to a receiver. Mass communication is the process of creating shared meaning between the mass media and their audiences. 3. What are encoding and decoding? How do they differ when technology enters the communication process?
Encoding means to transform ideas into an understandable sign or symbol system. Decoding is to interpret sign or symbol systems. Speaking is encoding and interpreting is decoding when technology gets involved. For example; During a commercial for a restaurant is trying to persuade you to eat there, it will create an ad and you will see or hear it on TV and radio. By understanding what the ad said you will interpet, which is decoding. 4. What does it mean to say that communication is a reciprocal process?
Communication is a reciprocal and ongoing processs with all involved parties more or less engaged in creating shared meaning. They are working to create meaning by encoding and decoding messages. 5. What is James Carey’s cultural definition of communication? How does it differ from other definitions of that process?
James Carey States “Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed”. He believes communication and reality are linked and is produced, maintained, repaired, and transformed. This differs from other definitions of that process because others would say it describes how somebody reacts to something. Most

Essay on Mass Media Communication

Government should significantly strengthen the regulation of mass media communication in the United States" http://www.time.com/time/health/article/0,8599,1864141,00.html Talks about how any source of media can lead to poor academic achievement, adhd, alchol use, childhood obesity, tobacco use, sexual behavior, and drug use. Kids get bad habits online, parents need to talk to kids http://www.cnn.com/2013/02/21/living/parenting-kids-violence-media Violence in video games, some people examples- many…

Words 313 - Pages 2

Mass Media Communications Essay

Who am I? The idea of self and identity begins with the assumption that there is a shared relationship between the self and society. The self influences society through the actions of individuals thereby creating social groups, organisations, institutions and communities. Equally society influences the self through its shared experiences and knowledge that enable a person to be influenced by another and interact with other social groups whether positive or negative. Throughout the three readings…

Words 961 - Pages 4

Introduction To The Course, Definitions And Theories Of Mass Communication

theories of mass communication Key educational goals/outcomes for today: Define mass media. Understand that the relationship between the mass media and society is reciprocal. Be able to illustrate aspects of this relationship on examples of mass media communication. Be able to define the four models of mass media communication and apply them. Understand social significance of mass media effects and the consequent scientific interest in mass media content. Describe two main theories of media content…

Words 585 - Pages 3

Impact of Media on the People of Pakistan Essay example

In the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition…

Words 1364 - Pages 6

Advertising Forms Essay

a form of mass communication. It involves a process of transmission of information by the manufacturer or a seller of a product or service to modify or stimulate the behaviour of the buyer to buy a particular product. Thus it has a persuasive element. Kumar (1997) points out that Advertisement is not mass medium in the way that the press, the cinema, radio, TV and the folk media are. They are not so much mediating technologies for reaching the masses as much as users of the mass media to get across…

Words 382 - Pages 2

Essay on The Hidden Face of Power

and 2. how the news media relate to such forms or sources of power. Throughout history it is evident that the media is necessary and at the core of liberal governance, it changed and improved the way ideas and information were addressed and communicated in society, therefore giving rise to public opinions and improving the level of debate. The association between a free press and a liberal democracy was ultimately necessary to keep absolutist governments in check. The media have acquired a set…

Words 2392 - Pages 10

Essay about Communications Report

Executive Summary Effective communication is of the upmost importance to drive a company forward. To show is its ability to both its existing and potential customers. Electrico must make changes right now to stop the negative impact that bad communications are having on its reputation. The negativity must be stopped and a more positive vibe focused upon. Electrico needs to be well recognised in the market, what we face, is getting our audiences to view, hear and understand our key messages, in…

Words 1891 - Pages 8

Mass Media Essay

University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |Major developments in the evolution of mass media during the 20th century include books, | |evolution of mass media during the 20th |newspapers, magazines, television…

Words 460 - Pages 2

Effects Of Mass Media

Effects of Mass Media Brittiany Taylor HUM 186 September 22, 2014 Stephanie Morrow Effects of Mass Media Mass media has evolved significantly in the last century. With the continuous development of new technology comes the evolvement of communication. Over the last century media has evolved in both print and electronic media. As media outlets continue to expand so does the available access to the sources and the ability to confirm the accuracy of the sources. It also allows the capability…

Words 798 - Pages 4

Mass Media and Popular Culture Essay

Mass Media and Popular Culture: Effects on the Population Mass Media and Popular Culture Mass media and popular culture go hand in hand. This paper will discuss the impact of mass media on enculturation, examine the relationships among media, advertising and the formation of normative cultural values, and discuss the impact of the internet on popular culture and the way we communicate today. Real world examples of this impact will be provided to prove our point of view and the overall effect…

Words 1495 - Pages 6