The media are ubiquitous in our daily lives. From the moment we get up until the moment we go to bed, we live and breathe in a media-saturated world. Satellite T.V such as Sky and Virgin Media provides us with a growing number of channels, thus giving us access to 24-hour news, radio and programs that provide us with round the clock coverage of current events. With their many forms, media have a huge potential to shape and influence our beliefs, as we, the general public are limited in our ability to evaluate the accuracy of the stories that are presented to us through the media. By studying media portrayals of social welfare, it is possible to offer insight into public opinions on this topic. This study presents the results of a content