Mkt 421 Week 4

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Review the principles of competitive advantage in fig 3-12.Which type of competitive advantage has used to defeat copy cat products?
ANS: Organizations respond to five principles that contribute for gaining competitive advantage. Competitive advantage techniques are created by products or services, and some are created by development of business process. Principles of Competitive advantage by product implementation include:
1) Creating new product or service. 2) Enhancing products or services. 3) Differentiating products or services. Similarly, principles of Competitive advantage by process implementation include: 4) lock in customers and buyers. 5) Lock in suppliers. 6) Raise barriers to market entry. 7) Establish alliances and 8) Reduce …show more content…
For instance, Book store where we can order books online and books are delivered to the destination on time through post. With the advancements in technology many services like internet came into existence, by which one can track the shipping details of the post online. Information system maintains the data in the database that allows the users to save their details and check the details whenever required.
Q3: What additional information systems could fitness Quest develop to create barriers to entry to the competition and to lock in customers?
ANS: Fitness Quest maintained trainer data in a database and used it for emailing and posting correspondence and other marketing purposes. The Fitness Quest was successful in creating barriers to the competition and to lock the customers using information systems by sending messages and by altering changes in registration process.
Q4: In 2004, fitness quest had alliances with major retailers.......on other factors?
ANS: Fitness Quest develops strong relationship with trainers who provide experience to the clients to buy the products. They maintain database for trainer data that uses email and postal
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