Nationwide Insurance Ad Analysis

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Nationwide Insurance provides coverage for individual’s property in the event of a sudden, unexpected incident. Nationwide states that, “In the Nation, we understand how you feel about your car.” Nationwide is telling people that being a part of their “Nation” is key because they understand. Nationwide Insurance is using the imagery of a baby, an upbeat, fun song as well as the love of one’s personal property to get individuals who care deeply to buy a secure insurance coverage through a strong, well established company that is able to protect them financially in an unforeseen tragedy.
In the Nationwide Baby ad, it interchanges a vehicle with the image of an oversized infant. The blue, Nationwide Insurance Company flag is flowing in the wind. The gentleman in the commercial is caring for the sizable …show more content…
And the ones that just have a car to get from point A to point B. These people perhaps would not understand what the translation is in using a baby in this type of commercial. The individuals might not know the feeling of love that a parent has for their child. Nationwide is trying to relay this life altering experience through a thirty second advertisement.
Selling car insurance while using a baby to sell it, through images and song, may perhaps seem bizarre~ too intentionally bizarre to be happenstance. So why did Nationwide choose such a sappy love song? Should love be strange? Do you want love to be strange? These questions may not have a clear cut, known answer but one might think that the song was one they enjoyed humming or just perhaps enjoyed the beat. It is a catchy tune and could easily be stuck in your head, replaying over and over again. Where did you hear that tune? Oh yes, on that Nationwide Baby Ad.
As for using this jumbo-sized baby, does this help translate the feelings it is intended to do? Nationwide stated in the commercial that “in the Nation we know how you feel about
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