Nature View Case Study Essay

Words: 1030
Pages: 5
Open Document
The core focus of the case for us is to look at alternative strategies for going to market, which are the issues raised in questions 1, 2, 4, and 5. It is sometimes useful to create models in excel to help evaluate one’s options which I have referenced in 3a and thru the link included below.

1. How has Natureview succeeded in the natural foods channel?
Nature View has succeeded in the natural foods channel through the use of brokers who sell its product (yogurt) to natural foods retailers. Their brokers have the direct relationship with the retailers, meaning: the retailers purchase the Natureview yogurt from the brokers and not directly from Natureview itself. Using this broker distribution channel system Natureview has succeeded …show more content…
3b. If the venture capitalists extended their deadline for meeting the $20 million revenue target by 12 to 18 months, would that change your recommended action plan?
The supermarket options would have to be chosen to raise the $20M with the extra time given. With distribution through supermarkets they wwold be able to realize their target by 2001. The larger customer base of the supermarkets provides a strategic advantage that the health foolds market doesn’t. The inherent risk of this option is that the profitability of Natureview will diminish and jeopardize the premium price it currently enjoys in the natural food segment.

4. What are the strategic advantages and risks of each option? What channel management and conflict issues are involved?
Natureview will have to deal with significant channel management issues if it pursues the supermarket options. It will thrust the company into direct competition with large national brands, forcing it to adjust its price to match the prices of those national brands. Natureview would also have to negotiate with supermarket chains and obtain favorable conditions for the retail of their products. Most significant to brand management, selling Natureview yoghurt may change the brand-value perception of the consumer by reposition the brand of Natureview in the less exclusive supermarkets. It may lose its perceived value as a high-value natural yoghurt and instead be seen more as an ordinary yogurt.
Show More

Related Documents: Nature View Case Study Essay

Human Behavior Essay

Nature Nurture 1. The nature-nurture debate concerns the extent to which biological inheritance (nature) as compared to environmental factors (nurture) shape the individual. The nature view suggests that all behaviour is determined by hereditary factors. These hereditary factors are genetic make-up that individuals are born with, and all possible behaviours from the moment of conception. The nurture view however suggests that all behaviour is the result of interactions with the environment…

Words 1769 - Pages 8

Insanity Defense Research Paper

perspectives of both the general public and the law itself. The insanity defense has been a part of legal systems across the globe for a long time, but its consequences for justice, ethics, and mental health awareness are still up for debate. This study uses a mixed-methods approach to close the gap between public perceptions and the real details of the insanity defense as presented in recent academic debate. It does this by combining an in-depth literature review with a survey of 28 participants…

Words 2104 - Pages 9

The Nature Of Political Economy By Robert Gilpin

An essay on Robert Gilpin “The Nature of Political Economy” This chapter introduces differences and similarities between politics and economics. Both of them affect one another. In another hand, politicians and economists have different ideas and consumptions about the same facts. Also, they choose different ways of analysis. Moreover, Mr. Gilpin talks about the importance of the understanding the nature of political economy. In today’s rapidly changing world, where globalization takes place and…

Words 899 - Pages 4

Doc Sharing Case Study Guidelines Essay

Case Study Guidelines Case studies are interdisciplinary in scope; they cross many disciplines within organizations and expose the "manager" to many varied situations of day-to-day activities. Cases studies are a picture-in-time, much like an accounting profit and loss report for a past business quarter. They are, after all, real life situations. Cases develop a manager’s analytical skills, because the results are quantitative and qualitative in nature and support their recommendations and decisions…

Words 728 - Pages 3

Summary Of The Botany Of Desire By Michael Pollan

In Michael Pollan’s, The Botany of Desire: A Plant’s Eye View of the World, the author explains and demonstrates how cultural and human desires have shaped selective pressures in various case studies of potatoes. In the reading, Pollan looked over 4 different potato case studies: the Andean, the Irish, the organic potato farmers, and the large scale farmers who grow genetically modified potatoes, to demonstrate how selective pressures and human ideals have greatly impacted the growth of popular spuds…

Words 329 - Pages 2

finalpsychology assignment done 2728 Essay

Definition of Psychology (1.1) Definition of Philosophy (1.2) “The scientific study of the human mind and its functions, especially those affecting behaviour in a given context.” (http://www.oxforddictionaries.com/definition/english/psychology, 2014) “The study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline.” (http://www.oxforddictionaries.com/definition/english/philosophy?q=Philosophy, 2014) Theorists/Philosophers Before 1879…

Words 2825 - Pages 12

Essay about Debate Speech Outline

Debate Speech Outline Nature vs. Nurture Introduction Picture two sets of twins that you know; one is identical, one is fraternal. The first two are exactly the same. They’re intelligent, sociable, and it’s near impossible to tell them apart. The fraternal pair is markedly different. Though raised in the same household, one is very outgoing whereas the other is shy and very introverted. The environment is the same, so it must be a hereditary difference. Purpose Statement Nature is the dominant factor…

Words 562 - Pages 3

Mba 633 Essay

Description of the Case The case “Road to Hell” by Gareth Evans is a story of two characters with different backgrounds, personalities and points of view and how these two characters interact. John Baker is a successful western chief engineer of the Barracania’s branch of a multinational company. In the case it is mentioned that John Baker is an English expatriate, so we assume that he is white, possibly born in Canada. Baker thinks he has an edge in working in a foreign country because he has…

Words 2576 - Pages 11

Questions On Psychology

Psychology 101 Lecture Set 1 Chapter 1: SUBJECT, HISTORY, and PERSPECTIVES Define: the scientific study of behaviour and its causes Scientific: highly specific method for doing research Behaviour: Overt (see or measured) Covert (behaviour that can’t be measured ex. Thinking) Convert can be inferred by overt Causes: multiply and interactively (shape each other) determined Since there are many different pieces, the approximate rate diverse Psychology as Science : Basic (curious; no advanced major…

Words 1438 - Pages 6

Summary Of Sexuality In Medieval Europe Doing Unto Other By Henry Karras

look into the history of medieval sexuality that is intended for non-specialist and/or undergraduate students looking for a gateway into the discipline. What Karras stresses throughout the novel is that we must set aside our modern views of sexuality, and instead we must view sexuality from the lens of medieval people. She states that we must look to medieval sources rather than thinking that sexuality is universal or that it was invented in the nineteenth century. She has several arguments to be…

Words 1090 - Pages 5