When you walk into a store everything is immediately divided by huge hanging signs that say gender titles and age groups of those titles. If you walk into the toy isle it is also split. The toys are now on the shelves in sections from action figures to dolls, to toy trucks and cooking sets. What sets these toys apart from each other by gender is the packaging. “Once a child’s gender is evident, others treat those in one gender differently than the other…” (2) this is a quote by Judith Lorber from her article “Night to his Day- The Social Construction of Gender” that explain how we truly pick apart gender and force kids to follow in societies set ideas and not explore their own. The toys that are aimed for girls are all in pink or purple boxes with girls on the front. For instance, the doll I picked up from Target was an ”Honestly Cute” baby who was labeled as cute and cuddly. Yet next to that baby doll was one dressed in blue and was not labeled using such feminine characteristics. The baby doll in blue was only labeled as a doll to mimic a newborn baby. I found it funny and intriguing that this doll wasn’t labeled as cute or cuddly because I found that just as fair for this doll as the other. I used to play with E-Z Bake Ovens when I was