Nike Marketing Plan Essay

Words: 1746
Pages: 7
Open Document
Austin Wang
Dr. Sean Jasso
Section 22
May 24, 2012

Marketing Plan Stage 2
Nike:
Executive Summary:
- Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964
- Changed the name to Nike in 1978
- Nike Headquarter is located in Beaverton Oregon
- Global marketer of footwear, apparel, equipment and accessory products
- Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic and recreational activities
-Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011
-materials Nike flywire,

Current Marketing Situation:
Segmentation:
- Nike …show more content…
on):
Basketball: Nike Zoom Kobe VII System Elite
- Low cut insert for maximum quickness and support
- Carbon heel and midfoot for lightweight stability
- Nike Pro Combat-inspired upper for superior protection
- Kevlar-infused Flywire upper for optimal lightweight support
- Nike Zoom for low-profile cushioning and lightweight performance

Baseball: Nike Air Huarache Carbon Elite
- One-piece Hyperfuse upper for ventilation, durability and stability
- Mesh inner sleeve wraps around the foot for a plush, comfortable fit
- Lunarlon midsole with a Nike Zoom unit in the forefoot for springy, low-profile cushioning
- Six full-length metal cleats and three smaller metal cleats in the forefoot for outstanding traction

Football: Nike Zoom Vapor Fly Football Cleat
- Two plate options for customized traction for the field you play on most
- Synthetic leather upper for durability and a snug fit
- Flywire construction for ultra-lightweight support and comfort
- Nike Zoom for low-profile cushioning and lightweight performance

Golf: Nike Dunk Ng
- Full-grain waterproof leather upper to help keep feet dry and comfortable
- Scorpion Stinger Spikes and Tri-LOK system for customized traction and stability
- Two sets of shoelaces to customize the color

Running: Nike Free Run+ 3
- Flex grooves for a more natural stride
- Dynamic Fit system that tailors the shoe perfectly to your foot
- Seamless upper for lightweight support where you need it
- Weight: 9.3 ounces
Show More

Related Documents: Nike Marketing Plan Essay

marketing plan presentation Essay

NIKE BY JONATHAN DOGBO MARKETING PLAN • Mission . • Marketing objective. • Marketing environment. • S.w.o.t Analysis • Target market. • Market strategy. • features MISSION STATEMENT  Nike’s mission statement is "To bring inspiration and innovation to every athlete* in the world." • The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete." NIKE • Nike was founded in January 25, 1964 by Phil Knight…

Words 575 - Pages 3

Nike case Essay

Summary of Nike’s Marketing Strategies Nike, as a sports brand, always has a very clear core concept, that is “high-quality”. And this concept companies Nike these years and wins it a great market around the world. Nike's marketing strategy is to use spokesperson and original ads to increase its reputation. When expanding international market, Nike adjusted its marketing strategy accordingly. Here's some details 1. Sign up athlete star as a spokesperson Nike’s choices were Micheal Jordan…

Words 320 - Pages 2

Phil KINGHT Essay

Knight who had been marketing athletic shoes to sports legends and weekend warriors. Through all of the tough uprising competiveness Nike had one of the most successful and recognized names in the sports world. It all started at Stanford University when he came up with a design that would become the world’s best athletic shoe. He made up a plan to get into the market by using cheap Japanese labor to make a cheaper better quality running shoe. He flew to japan with a fake business plan called Blue Ribbon…

Words 498 - Pages 2

Nike: Organizational Structure and Nike Essay

Operational Plans Nike Inc. Betsy Hughes, CEO Nike Inc. Contemporary Organizational Management November 18, 2008 A clear definition of the CEO’s responsibilities is the primary task when beginning the planning process. As in many businesses large and small there is a clear arrangement of their organizational structure. In the case of a large company as Nike which has an ever growing amount of functions, the best possible organizational structures are the Product Structure, Geographical Structure…

Words 1216 - Pages 5

What Is Weight A Watch Marketing Plan

Product Description-Weight-A-Watch Mark Ciupek Laurie T. Collier MKTG 522 September 28th, 2014 Professor Ronald Stein Marketing Plan 2.0- Situation Analysis Today consumers are extremely involved with their health. Technology has made an effort to incorporate applications that will allow each android and i-phone users the ability to install one of several health applications on their mobile phone. Our organization has designed a gadget lite in weight, and you can use as watch when not using…

Words 2546 - Pages 11

Marketing and Percent Market Share Essay

Key marketing strategy of Nike Thinking about the product, Nike considers not only providing high-tech and high-quality shoes for runners, but also committing to design innovative footwear for athletes to built brand image. For promotion strategies, Nike advertised “just do it” campaign in 1988. Moreover, Nike signed Michael Jordan as a spokesperson for their Air Jordan line of basketball shoes in 1985, and also continues to feature basketball superstars such as Kobe Bryant and LeBron James. In…

Words 483 - Pages 2

Essay Marketing Mix

Marketing Plan: Phase I Rendy, Narisha, Tia, Amy, Rachael, DeWayne MRT/421 January 6, 2014 Dr. Nnamdi Osakwe Organizational Overview Nike Inc. is one of the world’s prominent novelties in athletic apparel, footwear, accessories and equipment. The Nike Inc. mission statement is “to bring inspiration and innovation to every athlete in the world, if you have a body, you are an athlete” (2013). There were two men Bill Bowerman and Phil Knight had a vision to redefine…

Words 973 - Pages 4

MKT Week 5 Environmental Factors Essay

Environmental Factors for Nike Micah Flores MKT/421 May 6, 2014 Gina Owens-Ricks Environmental Factors for Nike Nike, Inc. is one of the most recognizable athletic apparel and footwear companies in the world today. Some even suggest Nike is the global leader in high quality sports performance clothing and shoes. Looking beyond the global stronghold Nike has on athletic apparel, there are environmental factors that affect Nike’s ability to market themselves to the world. The company must operate…

Words 1327 - Pages 6

Reebok Marketing Plan Essay

Breezers: Mannan Wu Abbey Barnes Chase Carraro Mohammed Baamer Deborah Dani Dylan By The Breezers: Mannan Wu Abbey Barnes Chase Carraro Mohammed Baamer Deborah Dani Dylan Final Marketing Plan | Professor Quinlan-Wilder November 16, 2011 Marketing 2800 Professor Quinlan-Wilder November 16, 2011 Marketing 2800 | | Executive Summary Reebok prides itself on creating products to enhance athletic ability. Upon formation of the company, Reebok has been dedicated to making athletes…

Words 11291 - Pages 46

Nike Essay

Nike is a successful company that has been in business since 1972. Throughout the decades, Nike has built up its brand to one that is respected and sought after. Nike has grown its brand name through the acquisitions and partnerships of many other brands (Hurley, Umbro, Cole Haan, and Converse) to provide to its customer different products that suit every athletic need. In order for Nike to gain success in its growth, the company follows the four functions of management: planning, organizing, leading…

Words 1296 - Pages 6