Reebok Marketing Plan Essay

Words: 11291
Pages: 46
Open Document
Reebok Realflex | By The Breezers:
Mannan Wu
Abbey Barnes
Chase Carraro
Mohammed Baamer
Deborah Dani Dylan

By The Breezers:
Mannan Wu
Abbey Barnes
Chase Carraro
Mohammed Baamer
Deborah Dani Dylan

Final Marketing Plan | Professor Quinlan-Wilder
November 16, 2011
Marketing 2800
Professor Quinlan-Wilder
November 16, 2011
Marketing 2800 | |

Executive Summary

Reebok prides itself on creating products to enhance athletic ability. Upon formation of the company, Reebok has been dedicated to making athletes faster. Since then, Reebok has evolved into the world’s second largest maker of athletic apparel and is a leader in the shoe industry. Now Reebok will pave the way with its answer to the latest craze in …show more content…
Finally, the plan will be concluded with ideas for the proposed marketing mix plan of this product and then a re-emphasis of why this plan will help RealFlex become Reebok’s number one shoe.
Situational Analysis
The Company
The Mission at Reebok is to be on the cutting-edge of sport and lifestyle products built upon a strong heritage in sports (Reebok, 2011). Reebok strives to challenge convention and lead through creativity and have been doing so for over 100 years (Reebok, 2011). The company was founded on one important value in the 1890’s, helping athletes run faster (Reebok, 2011). Since then the main vision has been to help athletes fulfill their potential (Reebok, 2011). Reebok is an American- inspired global brand, which celebrates individuality of the athlete while also helping the athlete to obtain goals they once thought unattainable (Reebok, 2011). Reebok is a subsidiary of Adidas Sportswear.
Current Marketing Mix Product and Pricing: RealFlex Footwear is a Reebok innovation designed to give the foot a barefoot feel through natural movement while providing the comfort of a high-quality running shoe (Businessweek, 20011). RealFlex features 76 independent “sensors” on the bottom of the shoe which are designed to naturally conform to the motion of the foot (Businessweek, 2011). This technology allows the foot to be 20% lower to the ground, which helps to re-create the feeling
Show More

Related Documents: Reebok Marketing Plan Essay

Essay about Acquisition of Reebok by Adidas, M&a Deal in the Sports Industry

Abstract This report presents a brief summary of the M&A deal and the performance of the Adidas-Salmon Group and the Reebok International which are the top players after Nike, in sportswear market. Mergers and Acquisitions is an extreme matter of concern in the corporate world since last few decades. M&A can also be considered as a main vehicle which drives towards direct investments, either domestic or foreign. With motives of achieving greater efficiency and effective strategies, most of…

Words 3009 - Pages 13

Essay on Prince Sports Case Study

competitive world and firm marketing regulatory mainly have an effect on the work of most of marketing companies or marketing and brand image divisions of the companies. In order to put into practice a winning marketing plan or a boost in sales and customer awareness companies have to stay in pace with the new marketing environment and take into thought every likely detail that might help out or ruin the image of a company or product. This case study will examine the marketing principle and…

Words 1041 - Pages 5

Phil KINGHT Essay

Knight who had been marketing athletic shoes to sports legends and weekend warriors. Through all of the tough uprising competiveness Nike had one of the most successful and recognized names in the sports world. It all started at Stanford University when he came up with a design that would become the world’s best athletic shoe. He made up a plan to get into the market by using cheap Japanese labor to make a cheaper better quality running shoe. He flew to japan with a fake business plan called Blue Ribbon…

Words 498 - Pages 2

The Cultural Aspect Of Mergers And Acquisitions Factors To Success And Failure In Two Indsrty Examples Essay

udies ........................................................................9 3.1. Daimler‐Chrysler Merger .....................................................................................................................9 3.2. Adidas‐Reebok Merger ..................................................................................................................... 13 4. Analysis and Comparison .......................................................................................…

Words 5302 - Pages 22

personal brand paper

would like to work for Nike, Reebok or Fila because of the endless possibilities of creative opportunities. Either of these companies would be a great fit for me because of my expertise with creating space age materials. When I think of the endless possibilities of creating a sneaker that would change the way people think of sneakers, the design the unique soles and how lite I can make them. It would be a perfect fit. The first thing I need to do in developing a market plan is to know my target market…

Words 396 - Pages 2

Strategic Analysis of Adidas Ag Essay

Strategic Analysis of Adidas AG Table of Contents Sections | | Pages | Ⅰ. | Introduction | 3 | Ⅱ. | Suitability Evaluation | | | 1. Strategic Position | 3 | | 1.1 Competitive characteristic | 3 | | 1.11 Five Forces Framework | 3 | | 1.2 Strategic capabilities | 5 | | 1.21 Dynamic Capabilities | 5 | | 1.22 VRIN | 5 | | 1.3 Vertical Integration | 6 | | 2. Strategic options | 7 | | 2.1 Market development | 7 | | 2.11 Market Driver | 7 | | 2.12 Competitive…

Words 6709 - Pages 27

MKT 452 Exam 1 Essay

circle the correct answer 1. Sports marketing is defined as _____. a. the specific application of marketing principles and processes to sports products and to the marketing of nonsports products through the association with sport b. the exchange process applied to sports products c. the selling of athletics, sports entities, and sponsorship to consumers of sport d. the set of elements that sports organizations use to meet their marketing objectives and to satisfy…

Words 1028 - Pages 5

nike vs adidas Essay

VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3…

Words 14172 - Pages 57

Nike: Nike, Inc. Essay

their sleek new designs. INDUSTRY Nike Incorporated is one of the top two athletic footwear industries in the market. Adidas and Reebok were Nikes biggest rivals, and since Adidas has merged with Reebok, competition for Nike has slightly increased. Still, there is no competition for the more favorable and sporty Nike. Now Nikes biggest rival is Adidas-Reebok, which is respected, successful and as popular as the Nike Corporation. An example of the competitiveness between Nike versus Adidas is…

Words 3198 - Pages 13

Under Armour Essay

UNDER ARMOUR Under Armour is a product line based company. Under Armour sells sports clothing and Accessories Company. The company is a supplier of a wide range of sportswear and casual apparel mainly focusing on hi-tech sportswear for professional athletes. The products of Under Armour Performance Apparel have become the top choice of athletes around the world to wear under their uniforms or during workouts. It all began with college football player Kevin Plank, who designed a T-shirt to draw…

Words 2083 - Pages 9