Essay on Prince Sports Case Study

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M2. Case Study Analysis - Prince Sports, Inc.

Quick and fast changes in an environmental market place such as social growth (globalization and the growth of social networks), economic instability (crises), industrial progress, fast growing competitive world and firm marketing regulatory mainly have an effect on the work of most of marketing companies or marketing and brand image divisions of the companies. In order to put into practice a winning marketing plan or a boost in sales and customer awareness companies have to stay in pace with the new marketing environment and take into thought every likely detail that might help out or ruin the image of a company or product.
This case study will examine the marketing principle and …show more content…
This essential break down allowed targeting different consumer demographics by meeting their performance ability, age, price and playing features. Summing up and taking into account these important elements Prince Sports, Inc. reached out to widened their consumer target that includes professional players, competitive players, players who need to feel more control, players who are looking for larger sweet spot, players ages 8 to15 and players ages 5 to 11. These lines are customized to levels and needs of these particular consumers. Average family where two parents are intermediate level and their child is beginner level would probably purchase racquets of the same brand, especially when this brand has developed a new technology that increase player’s performance and still remain affordable. The simple example demonstrates how important and beneficial this strategy of researching, analyzing and trying to satisfy for both consumer and company.
3. Distribution and promotion strategies: While being productive in meeting consumers needs Marketing team of Prince Sports, Inc. also realized the importance of market channels. One problem is to create a competitive product but another problem is make this product to find its way to a right consumer. Prince has a number of different distribution channels-mass merchants, sporting goods chain, smaller spatiality tennis shops as well as online merchandising. Companies marketing team very carefully electing and customizing marketing
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