Nonprofit to for Profit Marketing Essay

Submitted By sophia9
Words: 1317
Pages: 6
Open Document
Health Services Strategic Marketing-HAS 505 | Non-profit to Profit Making | Dr. Gary A. Morris |

5/1/2011 |

1. Describe the external and internal factors that influence the executive team’s s decision making and specify which might be most instrumental in making the decision to become a for-profit entity. Why do you think so?
An internal factor is when one is looking for the answer to the dilemma at hand. For example a student is trying to recall the answer to a question on his final exam that he remembers going over the previous night. This could even be the executive team looking deep inside themselves to make the right decision on whether or not to let staff flex time that was earned over the weekend.
An external factor is when one looks to others or other resources for answers when the internal process isn’t working. An example of this the student can’t remember what he studied last night so he’s looking at his classmates test or even looking inside his book for answers. Another example could be if the executive team can’t seem to come to grips with a decision that’s fair and just for everyone so they take a vote or input from their staff members.
When trying to become a for-profit organization one might want to use the external factor as his method of choice in decision making. This is so because he wants his customers to be happy and since not all of them think like him, it would be best to get outside opinions to broader his horizon. Being open minded and able to seek help when needed is part of running a successful business because you want to appeal to your target audience to keep proceeds coming in. Looking at the example above, the executive team should really look at how flex time would increase employee morale and employment longevity. The staff needs to feel appreciated and that can’t be done if they are feeling tired and overworked.
2. Data needs to be collected in order to make informed decisions. Create an overview of the marketing data that needs to be collected and how you collect it. Data can be collected in three different ways; they are observationally, experimentally, and through survey research. To collect data through observational research is to watch the consumers themselves or to obtain that experience through some type of electronic device such as a camera. To collect data through an experiment means to control factors and look for cause and effect among the relationships. To collect data through a survey is to gain knowledge and information through telephone contact, interviews, focus groups, mail responses or surveys in general. For example one marketing to sell a certain type of medication should first determine their target populations, which are the people who will most likely buy their product. The second step is making a sampling pool of people who fit the criteria for the medication. This information could be obtained from previous medical mailing lists or sampled from phone books. The next step is to detail the sampling population; this means if you are looking to complete a survey on residential programs then the population should be receiving some type of residential assistance. The next step is to figure out how one would go about selecting from the sampling population. This could be done in many different ways dependent upon what information one is looking to obtain from this experience. The next thing is to determine how big of a sampling population one is looking to serve. The last and final step is make a plan that will be used in executing steps one through five.
3. In terms of market segmentation, determine the effects of the transition upon the following audiences:
* Senior citizen
Market segmentation for senior citizens is finding something that is equally appealing to them such as life insurance that is inexpensive with great benefits. Not everyone is responsible enough in their younger days to pick up life insurance that they can keep until
Show More

Related Documents: Nonprofit to for Profit Marketing Essay

Day in the life of Bob Essay

Writing Research Papers Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead. --- Gene Fowler A major goal of this course is the development of effective technical writing skills. To help you become an accomplished writer, you will prepare several research papers based upon the studies completed in lab. Our research papers are not typical "lab reports." In a teaching lab a lab report might be nothing more than answers to a set of questions…

Words 5415 - Pages 22

Chapter 12 Objectives and Terms Essay

to the economy Discuss the differences between services and goods Describe the components of service quality and the gap model of service quality Develop marketing mixes for services Discuss relationship marketing in services Explain internal marketing in services Discuss global issues in services marketing Describe nonprofit organization marketing Glossary Chapter 12 assurance The knowledge and courtesy of employees and their ability to convey trust. core service The most basic benefit the…

Words 402 - Pages 2

Essay on Chapter 13

identify the characteristics of services that differentiate them from goods 3.) To describe how the characteristics of service influence the development of marketing mixes for services 4.) To understand the importance of service quality and explain how deliver exceptional service quality 5.) To explore the nature of nonprofit marketing B.) The Growth and Importance of services 1.) All products, whether goods, services, or ideas, are intangible to some extent. Service as an intangible…

Words 866 - Pages 4

For Profit vs. Not for Profit Organizations Essays

For profit vs. not for profit organizations Melinda Colp AIU Online Healthcare Administration HCM630-1203D-01 Professor Michael Schmitt September 16, 2012 Non-Profit healthcare organization vs. for-profit healthcare organization “Hospitals can be non-profit, for-profit, and government-owned and/or operated” (Baker & Baker, 2006). There are different terms for each classification in how to report and handle the finances but the basics are the same for any type of business. Business…

Words 1608 - Pages 7

Essay on Many: Nonprofit Organization

rather than profit is described as a consumer cooperative service cooperative: A service cooperative is one that provides a service, rather than a good Often agricultural seed companies and farm implement companies will form a service cooperative to give advice and information to farmer producer cooperative: Agricultural marketing cooperatives that help members sell their products. A producer cooperative is an organization that works together to buy goods at a better price nonprofit organization:…

Words 342 - Pages 2

Essay about Jim Psych 515

degree of brand loyalty in which a customer prefers one brand over competitive offerings. Brand Insistence The degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute. Brand Equity The marketing and financial value associated with a brand's strength in a market. Manufacturer Brand A brand initiated by producers to ensure that producers are identified with their products at the point of purchase Private Distributor Brand A brand…

Words 1475 - Pages 6

Business Environment Essay

Environment Role of Business For centuries people have practiced the barter system, where they’ve traded goods and services to satisfy their needs. A business is the evolution of this process; it provides goods and services in a society to earn a profit by exchanging currency. The role of business in the economy contributes to a higher quality of life, bringing people, equipment and other resources together coordinating the production of goods and services, and creating jobs. Some of the ways…

Words 1066 - Pages 5

WeDidIt Deck 11 Essay

M PROBLE Nonprofit Fundraising Is Inefficient! ! Reaching A Large Audience! How It’s currently being done:! Direct Mail Campaign. They’re impersonal and expensive with reported costs as high as 80 cents on the dollar. ! Fundraising In Person! How It’s currently being done:! Pledge Sheets. They’re prone to error and a nightmare for staff members to manually enter the data into a CRM at a later date.! M PROBLE Continued…! Measuring Marketing Efforts For Online Fundraising ! How It’s currently…

Words 644 - Pages 3

Business Environment Essay

business in the economy; for-profit and nonprofit organizations, the impact of current fiscal and monetary policy, the strategy for accessing global markets and the impact of organization’s level of social responsibility on a stakeholder group. The role of a business in the economy is to provide goods and services in an exertion to earning profit. The profit would be the money the company earns in sales, minus the expenses for the goods and the cost of salaries. Profit possibility provides motivation…

Words 1154 - Pages 5

Rhetoric Analysis

Countless articles, studies, and talks by leaders in organizational communication, marketing, and rhetoric focus on the power of storytelling, which lies at the core of the representative anecdote. Simply put, people connect with stories. Humanitarian campaigns in particular provide excellent examples of representative anecdotes for study, as nonprofit organizations rely heavily on short, inspiring testimonials to tell their story, share their mission, and lead people…

Words 884 - Pages 4