Activision is a video game publisher that recently released the game Call of Duty: WWII. The video game is a first-person shooter that lets you play as a real-life World War II soldier going through Europe completing missions. Video games are a huge part of video sharing content and live streams. What I would do is create a 30-second ad showcasing the action-packed gaming and its new features. I would want the ad to play before or during videos where the video game market constantly watches. I would then give the game out to video game content creators to play before the release date. Watching gameplay is huge on Youtube and the live streaming site Twitch. The game would build so much hype and word of mouth marketing that gamers would line up outside of stores to get it. Post-release of the game I would review the analytics of what demographics were a success in buying the game and make ad campaigns geared towards target markets that the game was less of a success with and promote it via social media