Online Shopping Orientations

Words: 889
Pages: 4
Open Document
2.4 Potential of Online Sales
The development of e-commerce strategies usually starts by getting information from different companies on what they want to sell and how they want to sell it. In the electronic sales platform, some organization may sell their whole product range, or just a few selected items. Many organizations are seeking to realize the potential of e-commerce and to engage in the e-marketplace (Rowley J, 2000).
In order to be successful in operating an online business, there is a need to identify the potentials of online sales of their products and its consumers’ patterns and behavior, or how they react towards the online shopping platform. Not all products is suitable to be sold electronically. Almost 50% of advertisement …show more content…
Swaminathan, Lepkowska-White and Rao (1999) suggested that shopping orientations is one of the important indicators in making purchases online. Vijayasarathy and Jones (2000) identify seven types of shopping orientations, based on a relationship study between shopping orientation and online shopping orientation. The orientations are in-home shoppers who liked to shop from home, economic shoppers who shopped around before making purchase decisions, mall shoppers who preferred to shop at malls, personalized shoppers who liked to shop where they knew the salespeople, ethical shoppers who liked to shop in local stores to promote the community, convenience shoppers who placed a premium on convenience when shopping and enthusiastic shoppers who enjoyed shopping. The results of the study shows that customers who prefer traditional in-home shopping, such as by mail order via catalogs, may tend to exhibit a higher intentions and more prone toward accepting the idea of online shopping, whereas individuals with a preference for mall shopping have lesser tendencies to have online shopping intentions.
With the emergence of a more diversified retail outlets and increasing competitiveness in the marketplace, customers’ shopping orientations need to be understood by the online retailers so that customers’ online purchase intention can be maximized, which ultimately leads to the increase in online sales. Vijayasarathy & Jones, 2000; Park, 2002; Brown, et al., 2001; Seock, 2003; Gehrt, Onzo, Fujita and Rajan, 2007 have all acknowledged that shopping orientations have significant impact on customers online purchase
Show More

Related Documents: Online Shopping Orientations

Literature Review: What Drives Consumers To Shop Online

Dellaert, Ko de Ruyter, (2004) “What drives consumers to shop online? International Journal of Service Industry Management, Vol. 15Iss: 1, pp.102-121 The study states that while a large number of consumers in the US and Europe frequently shop on the internet, research on what drives consumers to shop online has typically been fragmented. This paper thus proposes a framework to increase researchers ‘understanding the consumer’s attitude towards online…

Words 730 - Pages 3

Marketing and Modern Businesses Essay

more vital to modern businesses. This essay will answer people’s doubts and prove the relevance between marketing and businesses. Firstly, it will explain the decline of marketing in terms of definition. Secondly, it will compare the different orientations of marketing. Thirdly, it will present the opportunities of technology to marketing. It will be shown that marketing is relevant to businesses although it has gone through some changes. To begin with, some people consider there is a decline…

Words 1067 - Pages 5

Design Proposal Final Draft Essays

Contents Project Description: PowderKegPizza Objective: Online ordering System Phase 1 : System behind the scenes Phase 1: Java fundamentals “clock work orange” Phase 2: Control systems behind “clock work orange” Phase 3: Errors and Troubleshooting bugs “clock work orange” Phase 4: Object Oriented techniques “clock work orange” Phase 5: Inheritance and Polymorphism: final product design “clock work orange” Searchable menu and available products A shopping cart A place for customers to register when they…

Words 518 - Pages 3

Marketing and Jb Hi Fi Essay

industry of the actual product of the Kandle E-Reader for the past 5 years. Whereas the goods are supplied by a manufacturing company in Malaysia. The company is currently providing with the product( E-Reader ) and the online e-book downloading system under only the JB Hi Fi’s exclusive online service. The company had its peak 3 years ago. At the time, the market share of Light Up Ltd was once 20% of the E-Reader market of Australia. But due to its inability to match competitors’ innovative feature…

Words 381 - Pages 2

research proposal Essay

were selected to explore the following aspects:. • Use desk research to analyze Cardiff university students market volume and university students’ attitude towards A&F. • Use online survey to know the frequency and factors influence shopping. • Use focus group to get insight of factors and reasons influence the choice of shopping. • Use observation method to distinguish the difference of consuming behavior in gender. It will cost around £13500 and 14 weeks to conduct the research design in this proposal…

Words 4153 - Pages 17

Essay on Use of Management Information Systems at Amazon.Com

Introduction Amazon.com is the largest retailing online company with 35 millions customers and nearly $5 billion in sales. In the beginning, the CEO Jeff Bezos started Amazon.com in 1995 by selling books because of the unique customer experience the Web could offer for book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. The design of the business model is such that technological innovation…

Words 4763 - Pages 20

Business Paper

or Amazon.com and other online shop. However, online shopping usually takes long period of time to process and there is no way that customer is able to see the actual product until they receive it. According to these weaknesses, Greenmarket will be positioned as the first students’ self-trading e-market in a small community (Campus), which provides fast trading and immediately objects exchanging. 1. Invest used or new items Every student can use their SB online ID create an account on…

Words 2011 - Pages 9

Biggy: Marketing and American Marketing Association Essay

1.1. Various elements of the marketing process ……………………………… 1.2. Evaluating the benefits and costs of a marketing orientation for a selected organization 2.1. Show macro and micro environmental factors which influence marketing decision 2.2. Propose segmentation on criteria to be used for products in different markets 2.3. Choosing a targeting strategy for a selected…

Words 1792 - Pages 8

Taking A Look At Zappos

looking for, but you can also find handbags, accessories, home goods and clothing for the entire family. The company also offers free shipping and free returns. Shopping on this site is an absolute win. To be a part of this company would make anyone feel honored, in my opinion. Zappos starts their screening by having applicants apply online. By doing this, human resources can review resumes quickly and weed out those who would not meet the Zappos standards. This step is also where the potential candidate…

Words 502 - Pages 3

RIM ASSIGNMENT Essay

price that would influence customers’ impulsive decision making with different genders. As a result, it shows that over 50% customers had unplanned purchases in Topshop/Topman and male customers are more impulsive than female customers when they are shopping. In addition, the result demonstrates that customers consider more about design and price when they make impulse purchasing in Topshop/Topman. Recommendations for Topshop/Topman such as keeping fashionable design, leading fashion trend and do more…

Words 3381 - Pages 14