Paul Rand Essay

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“Good design is never old-fashioned or dated, nor, in its presence, is one immediately aware of a particular style. […] The term old-fashioned is an expression of sentimentality and nostalgia, both of which tend to distort one’s understanding.”

Whenever you hear the name Paul Rand you can almost directly link his name with his design work. From his corporate brand logo designs to his early Direction magazine work, his style has immediately been distinctive from the start. Rand died in 1996, but to this day his work still has a modern feel to it and it hasn’t gone out of fashion. This essay explores and critically analyses Paul Rand’s work and techniques, explores the use of the term play and also explains why his work has stayed so fresh …show more content…
Even small places such as restaurants and cafes use graphic design to emphasise what they’re selling to the general public. The straight to the point impulsive consumerist culture uses Graphic design to set a high standard of design; there is generally more space in streets and highways leaving more room for people to advertise. Businesses also need to be seen from the car so that they can manipulate and persuading people into buying from them. It almost gives the European design style a moderately done feel that lacks something important in getting straight to the point of the advertising world. However, America and European design have been linked together for a long time . Before the Second World War It was the time of the art directors, which were mostly European born. The work with photography in publication magazine design set a clean trend that lead to more corporate graphic design. In the 1930’s an aesthetically beautiful and refined style of graphic communication was crafted. This style can also be seen in the advertising style of the 1950’s where a greater influence of European modernism could be seen in it. After the war America became a common place for Europeans to emigrate to. With this they brought with them their experimental and playful approach to
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