It does not mean that Porter's theories are invalid, but when the model is adopted there must be an understanding of its limitations to use it as part of the management techniques, tools and theories. Kaplan's and Norton's Balanced Scorecard however, is an organizational framework for implementing strategies at all company levels combining strategy objectives and measures. Integrating key performance indicators with financial measures the scorecard can provide an enterprise view of an organization's overall performance. The balanced scorecard purpose is to provide a measuring tape by which someone can determine whether the goals have been met or exceeded. Balanced Scorecard allows companies to bridge the gap between mission statement and how the day to day activities support the company's mission and objectives. The balanced scorecard can also provide a visual mean of demonstrating how different goals are related, it is a beneficial tool to assist management to better communicate the strategy, to motivate and prioritize the team to common and long term goals. By using the balanced Scorecard approach, the immediate future is not the only thing being evaluated, it allows stakeholders determine the health of short, medium and long term objectives at glance. The balanced scorecard methodology helps leaders move from reactive to proactive mode. A good scorecard contains not only outputs or result metrics, but also metrics that provide insight about