After going into private practice, Dr. Phil soon realized one-on-one therapy wasn't for him. He then launched a popular self-motivation seminar called Pathways. In 1989, he built a company called Courtroom Sciences. The venture helped trial lawyers build cases using psychology by conducting mock trials, behavioral analysis, jury selection and mediation.
It was through Courtroom Sciences that Dr. Phil met Oprah Winfrey. In 1996, she was being sued by cattlemen who claimed she defamed the beef industry on one of her shows, and Oprah hired Dr. Phil to assist during the trial. After helping her win the case in 1998, Dr. Phil became a regular expert on Oprah, dealing with life strategies and relationships. With his catchphrase, "Get real," the plain-spoken Texan served up common sense advice rather than self-help jargon. His tough demeanor made him a psychologist that even men felt comfortable listening to.