Pro Forma Case Study

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Pro forma financial statements and budget
Below are the projected marketing budget and pro forma annual profit and loss statements. These costs and revenues projected are a combination of industry guidelines, the Honduran business environment, and management’s expertise. Depending on the entry mode and/or contract terms negotiated with the business partners in Honduras, these costs may differ. However, we do not expect much deviation from the budget.

In regards to the pro forma annual profit and loss statement, the projected sale of ice cream is 500 units per month, which are 6,000 units per year. Revenues are projected to increase 2% in year 2, 4% in year 3, 6% in year 4, and 8% in year 5.

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